|Appears in Collections:||Management, Work and Organisation Journal Articles|
|Peer Review Status:||Refereed|
|Title:||The Effect of Visualizing Healthy Eaters and Mortality Reminders on Nutritious Grocery Purchases: An Integrative Terror Management and Prototype Willingness Analysis|
Vess, Matthew L
Vail, III Kenneth E
Gibbons, Frederick X
|Citation:||McCabe S, Arndt J, Goldenberg J, Vess ML, Vail III KE, Gibbons FX & Rogers R (2015) The Effect of Visualizing Healthy Eaters and Mortality Reminders on Nutritious Grocery Purchases: An Integrative Terror Management and Prototype Willingness Analysis, Health Psychology, 34 (3), pp. 279-282.|
|Abstract:||Objective: To use insights from an integration of the terror management health model and the prototype willingness model to inform and improve nutrition-related behavior using an ecologically valid outcome. Method: Prior to shopping, grocery shoppers were exposed to a reminder of mortality (or pain) and then visualized a healthy (vs. neutral) prototype. Receipts were collected postshopping and food items purchased were coded using a nutrition database. Results: Compared with those in the control conditions, participants who received the mortality reminder and who were led to visualize a healthy eater prototype purchased more nutritious foods. Conclusion: The integration of the terror management health model and the prototype willingness model has the potential for both basic and applied advances and offers a generative ground for future research.|
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