Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/23147
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dc.contributor.authorStead, Martineen_UK
dc.contributor.authorDobbie, Fionaen_UK
dc.contributor.authorAngus, Kathrynen_UK
dc.contributor.authorPurves, Richarden_UK
dc.contributor.authorReith, Gerdaen_UK
dc.contributor.authorMacDonald, Lauraen_UK
dc.date.accessioned2016-06-03T23:41:56Z-
dc.date.available2016-06-03T23:41:56Z-
dc.date.issued2016-05-03en_UK
dc.identifier.othere0154763en_UK
dc.identifier.urihttp://hdl.handle.net/1893/23147-
dc.description.abstractOnline bingo has seen significant growth in recent years. This study sought to increase understanding of this growth by exploring the appeal of online bingo. Our aim was to examine the content of ten online bingo websites in the UK and analyse a qualitative secondary dataset of 12 female bingo players to investigate the appeal of online bingo. Using two distinct data sources allowed us to assess how the key messages online websites are trying to convey compare with actual players' motivation to play bingo. Our analysis of bingo websites found a common theme where websites were easy to navigate and structured to present a light-hearted, fun, reassuring, social image of gambling. In addition, the design decisions reflected in the bingo sites had the effect of positioning online bingo as a benign, child-like, homely, women-friendly, social activity. Comparison of the website content with our participants' reasons to play bingo showed congruence between the strategies used by the bingo websites and the motivations of bingo players themselves and the benefits which they seek; suggesting that bingo websites strive to replicate and update the sociability of traditional bingo halls. Online bingo differs from traditional forms of bingo in its ability to be played anywhere and at any time, and its capacity to offer a deeply immersive experience. The potential for this type of online immersion in gambling to lead to harm is only just being investigated and further research is required to understand how the industry is regulated, as well as the effects of online bingo on individual gambling ‘careers'.en_UK
dc.language.isoenen_UK
dc.publisherPublic Library of Scienceen_UK
dc.relationStead M, Dobbie F, Angus K, Purves R, Reith G & MacDonald L (2016) The Online Bingo Boom in the UK: A Qualitative Examination of Its Appeal. PLoS ONE, 11 (5), Art. No.: e0154763. https://doi.org/10.1371/journal.pone.0154763en_UK
dc.rights© 2016 Stead et al. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.en_UK
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/en_UK
dc.subjectgamblingen_UK
dc.subjectbingoen_UK
dc.subjectonlineen_UK
dc.subjectwebsitesen_UK
dc.subjectcontent analysisen_UK
dc.subjectqualitative researchen_UK
dc.subjectinterviewsen_UK
dc.subjectUnited Kingdomen_UK
dc.titleThe Online Bingo Boom in the UK: A Qualitative Examination of Its Appealen_UK
dc.typeJournal Articleen_UK
dc.identifier.doi10.1371/journal.pone.0154763en_UK
dc.identifier.pmid27138116en_UK
dc.citation.jtitlePLoS ONEen_UK
dc.citation.issn1932-6203en_UK
dc.citation.volume11en_UK
dc.citation.issue5en_UK
dc.citation.publicationstatusPublisheden_UK
dc.citation.peerreviewedRefereeden_UK
dc.type.statusVoR - Version of Recorden_UK
dc.contributor.funderEuropean Commissionen_UK
dc.author.emailmartine.stead@stir.ac.uken_UK
dc.citation.date03/05/2016en_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationUniversity of Glasgowen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.identifier.isiWOS:000375675700065en_UK
dc.identifier.scopusid2-s2.0-84969498773en_UK
dc.identifier.wtid571878en_UK
dc.contributor.orcid0000-0002-3066-4604en_UK
dc.contributor.orcid0000-0002-8294-8203en_UK
dc.contributor.orcid0000-0002-5351-4422en_UK
dc.contributor.orcid0000-0002-6527-0218en_UK
dc.date.accepted2016-04-18en_UK
dcterms.dateAccepted2016-04-18en_UK
dc.date.filedepositdate2016-05-04en_UK
dc.relation.funderprojectALICE RAP - Addictions and lifestyles in contemporary Europe - Reframing Addictions Projecten_UK
dc.relation.funderref266813en_UK
rioxxterms.apcpaiden_UK
rioxxterms.typeJournal Article/Reviewen_UK
rioxxterms.versionVoRen_UK
local.rioxx.authorStead, Martine|0000-0002-3066-4604en_UK
local.rioxx.authorDobbie, Fiona|0000-0002-8294-8203en_UK
local.rioxx.authorAngus, Kathryn|0000-0002-5351-4422en_UK
local.rioxx.authorPurves, Richard|0000-0002-6527-0218en_UK
local.rioxx.authorReith, Gerda|en_UK
local.rioxx.authorMacDonald, Laura|en_UK
local.rioxx.project266813|European Commission (Horizon 2020)|en_UK
local.rioxx.freetoreaddate2016-05-05en_UK
local.rioxx.licencehttp://www.rioxx.net/licenses/under-embargo-all-rights-reserved||2016-05-03en_UK
local.rioxx.licencehttp://creativecommons.org/licenses/by/4.0/|2016-05-05|en_UK
local.rioxx.filenameStead et al PloSONE16.pdfen_UK
local.rioxx.filecount1en_UK
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