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Appears in Collections:Faculty of Health Sciences and Sport Journal Articles
Peer Review Status: Refereed
Title: Being there: Public health needs a public face
Author(s): Hastings, Gerard
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Keywords: social marketing
public health
behaviour change
reputation management
Social marketing
Public relations
Corporate image
Public welfare administration Great Britain
National health services Great Britain
Issue Date: Nov-2009
Date Deposited: 10-May-2010
Citation: Hastings G (2009) Being there: Public health needs a public face. Perspectives in Public Health, 129 (6), pp. 257-258.
Abstract: It seems that business knows a thing or two about reputation management. Social marketers – and the public health community -should pay heed, because when it comes to behaviour change, reputation matters. If you don’t believe this, just ask anyone working in infant immunisation. So how is it done? How can a corporation which is legally obliged to put its shareholder’s interests first trump a health service whose raison d’être is public welfare? How come, for instance, that for the best part of thirty years the UK Government listened to the weasel words of the tobacco industry and left advertising to an obviously failing self regulatory system? How come that it has been seduced into making the same mistake for alcohol?
DOI Link: 10.1177/1757913909347658
Rights: The final, definitive version of this article has been published in the Journal, Perspectives in Public Health, Volume 129, Issue 6, 2009, © SAGE Publications, Inc., 2009 by SAGE Publications, Inc. at the Perspectives in Public Health page: on SAGE Journals Online:

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