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dc.contributor.authorFord, Allisonen_UK
dc.contributor.authorMoodie, Crawforden_UK
dc.contributor.authorPurves, Richarden_UK
dc.contributor.authorMacKintosh, Anne Marieen_UK
dc.description.abstractObjectives: To explore perceptions of superslims packaging, including compact ‘lipstick’ packs, in line with 3 potential impacts identified within the impact assessment of the European Union (EU) Tobacco Products Directive: appeal, harm perceptions and the seriousness of warning of health risks.  Design: Qualitative focus group study. SettingInformal community venues in Scotland, UK.  Participants: 75 female non-smokers and occasional smokers (age range 12–24).  Results: Compact ‘lipstick’-type superslims packs were perceived most positively and rated as most appealing. They were also viewed as less harmful than more standard sized cigarette packs because of their smaller size and likeness to cosmetics. Additionally, ‘lipstick’ packs were rated as less serious in terms of warning about the health risks associated with smoking, either because the small font size of the warnings was difficult to read or because the small pack size prevented the text on the warnings from being displayed properly. Bright pack colours and floral designs were also thought to detract from the health warning.  Conclusions: As superslims packs were found to increase appeal, mislead with respect to level of harm, and undermine the on-pack health warnings, this provides support for the decision to ban ‘lipstick’-style cigarette packs in the EU and has implications for policy elsewhere.en_UK
dc.publisherBMJ Publishing Groupen_UK
dc.relationFord A, Moodie C, Purves R & MacKintosh AM (2016) Adolescent girls and young adult women's perceptions of superslims cigarette packaging: a qualitative study. BMJ Open, 6 (1), Art. No.: e010102.
dc.rightsThis is an Open Access article distributed in accordance with the Creative Commons Attribution Non Commercial (CC BY-NC 4.0) license, which permits others to distribute, remix, adapt, build upon this work non-commercially, and license their derivative works on different terms, provided the original work is properly cited and the use is non-commercial. See:
dc.titleAdolescent girls and young adult women's perceptions of superslims cigarette packaging: a qualitative studyen_UK
dc.typeJournal Articleen_UK
dc.citation.jtitleBMJ Openen_UK
dc.type.statusVoR - Version of Recorden_UK
dc.contributor.funderCancer Research UKen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.relation.funderprojectFemale Perceptions of Cigarette Packaging and Product Designen_UK
rioxxterms.typeJournal Article/Reviewen_UK
local.rioxx.authorFord, Allison|en_UK
local.rioxx.authorMoodie, Crawford|0000-0002-1805-2509en_UK
local.rioxx.authorPurves, Richard|0000-0002-6527-0218en_UK
local.rioxx.authorMacKintosh, Anne Marie|en_UK
local.rioxx.projectn/a|Cancer Research UK|
local.rioxx.filenameFord et al. Superslims.pdfen_UK
Appears in Collections:Faculty of Health Sciences and Sport Journal Articles

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