|Appears in Collections:||Communications, Media and Culture Book Chapters and Sections|
|Title:||Odnosi z javnostmi kot akademska veda|
|Other Titles:||Public Relations as an Academic Discipline|
|Citation:||Jelen-Sanchez A (2010) Odnosi z javnostmi kot akademska veda. In: Njatin LB (ed.). Komunikacija & deziluzija/ Communication & Disillusion, Ljubljana: PRSS, Slovensko društvo za odnose z javnostmi, pp. 25-27.|
|Abstract:||Public relations is a young academic discipline with merely 30 years of an independent theoretical development, in Slovenia due to political reasons with only 20. In this relatively short period of time, public relations theory and research have come a remarkably long way: from establishing its own area of study, to overcoming immaturity issues and recently expanding its horizons. The similar path can be observed in Slovenia, where academic public relations - with well established professional bodies, strong links with international academic associations, regular yearly conferences and symposia, university programmes, and scientific and professional publications - is currently compatible with its counterparts in the US and Europe.|
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|Jelen_akademskiOJ_final (1).pdf||399.52 kB||Adobe PDF||Under Permanent Embargo Request a copy|
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