Please use this identifier to cite or link to this item:
Full metadata record
DC FieldValueLanguage
dc.contributor.authorHaynes, Richarden_UK
dc.contributor.editorBolz, Den_UK
dc.contributor.editorCarpentier, Fen_UK
dc.description.abstractFor television, the Olympic Games are probably the most complex event to cover: athletes come from the entire world, competitions run simultaneously at several different venues, each country has interest in certain sports and less in others and, therefore, would desire tailored programming to suit the needs of domestic audiences. Rome 1960 marks a watershed in the televising of the modern Olympic Games, with the combination of internationalized multilateral feeds from the host broadcaster RAI, and unilateral feeds for a select few nations whose television services had reached a relatively advanced level of technological sophistication, that broadcast to a maturing domestic television audience. For the BBC, Rome 1960 represents a lift-off phase for a highly crafted, and strategically managed, coverage of sport which had the purpose of using a major sporting event to deliver institutional and public prestige back in the UK. Based on detailed research in the BBC’s written archives and memories of producers and senior managers of the period, this paper critically explores the planning and delivery of Rome 1960 to a British television audience. The paper will discuss the impact of the broadcasts on the BBC’s approach to televised sport, and future planning for major sporting events.en_UK
dc.relationHaynes R (2014) The Maturation of Olympic Television: The BBC, Eurovision and Rome 1960. In: Bolz D & Carpentier F (eds.) Olympism and International Sport relations. Stadion, 38/39. Bonn, Germany: Academia-Verlag, pp. 163-182.
dc.relation.ispartofseriesStadion, 38/39en_UK
dc.rightsThe publisher has not yet responded to our queries therefore this work cannot be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.en_UK
dc.titleThe Maturation of Olympic Television: The BBC, Eurovision and Rome 1960en_UK
dc.typePart of book or chapter of booken_UK
dc.rights.embargoreason[Rome 1960 Haynes.pdf] The publisher has not yet responded to our queries. This work cannot be made publicly available in this Repository therefore there is an embargo on the full text of the work.en_UK
dc.type.statusAM - Accepted Manuscripten_UK
dc.contributor.funderThe Carnegie Trusten_UK
dc.contributor.funderArts and Humanities Research Councilen_UK
dc.contributor.funderThe British Academyen_UK
dc.citation.btitleOlympism and International Sport relationsen_UK
dc.publisher.addressBonn, Germanyen_UK
dc.contributor.affiliationCommunications, Media and Cultureen_UK
dc.relation.funderprojectBehind the Mic: A Cultural and Oral History of Sports Commentaryen_UK
dc.relation.funderprojectBehind the Mic: A Cultural and Oral History of Sports Commentaryen_UK
dc.relation.funderprojectPlayed in black and white: the first 30 years of BBC television sporten_UK
dc.relation.funderreftravel granten_UK
dc.subject.tagSports Historyen_UK
rioxxterms.typeBook chapteren_UK
local.rioxx.authorHaynes, Richard|0000-0003-1207-1052en_UK
local.rioxx.projectSG-46249|The British Academy|en_UK
local.rioxx.projectAH/F003528/1|Arts and Humanities Research Council|
local.rioxx.projecttravel grant|The Carnegie Trust|en_UK
local.rioxx.contributorBolz, D|en_UK
local.rioxx.contributorCarpentier, F|en_UK
local.rioxx.filenameRome 1960 Haynes.pdfen_UK
Appears in Collections:Communications, Media and Culture Book Chapters and Sections

Files in This Item:
File Description SizeFormat 
Rome 1960 Haynes.pdfFulltext - Accepted Version268.71 kBAdobe PDFUnder Embargo until 3000-01-01    Request a copy

This item is protected by original copyright

Items in the Repository are protected by copyright, with all rights reserved, unless otherwise indicated.

The metadata of the records in the Repository are available under the CC0 public domain dedication: No Rights Reserved

If you believe that any material held in STORRE infringes copyright, please contact providing details and we will remove the Work from public display in STORRE and investigate your claim.