Please use this identifier to cite or link to this item:
Full metadata record
DC FieldValueLanguage
dc.contributor.authorMaynard, Olivia Men_UK
dc.contributor.authorLeonards, Uteen_UK
dc.contributor.authorAttwood, Angelaen_UK
dc.contributor.authorBauld, Lindaen_UK
dc.contributor.authorHogarth, Leeen_UK
dc.contributor.authorMunafo, Marcusen_UK
dc.description.abstractBackground: Plain packaging requires tobacco products to be sold in packs with a standard shape, method of opening and colour, leaving the brand name in a standard font and location. We ran a randomised controlled trial to investigate the impact of plain packaging on smoking behaviour and attitudes. Methods: In a parallel group randomised trial design, 128 daily smokers smoked cigarettes from their usual UK brand, or a plain Australian brand that was closely matched to their usual UK brand for 24hours. Primary outcomes were number of cigarettes smoked and volume of smoke inhaled per cigarette. Secondary outcomes were self-reported ratings of motivation to quit, cigarette taste, experience of using the pack, experience of smoking, attributes of the pack, perceptions of the health warning, changes in smoking behaviour, and views on plain packaging. Results: There was no evidence that pack type had an effect on either of the primary measures (ps > 0.279). However, smokers using plain cigarette packs rated the experience of using the pack more negatively (-0.52, 95% CI -0.82 to -0.22, p = 0.001), rated the pack attributes more negatively (-1.59, 95% CI -1.80 to -1.39, p < 0.001), and rated the health warning as more impactful (+0.51, 95% CI 0.24 to 0.78, p < 0.001). Conclusions: Plain cigarette packs reduce ratings of the experience of using the cigarette pack, and ratings of the pack attributes, and increase the self-perceived impact of the health warning, but do not change smoking behaviour, at least in the short term.en_UK
dc.publisherBioMed Centralen_UK
dc.relationMaynard OM, Leonards U, Attwood A, Bauld L, Hogarth L & Munafo M (2015) Effects of first exposure to plain cigarette packaging on smoking behaviour and attitudes: A randomised controlled study. BMC Public Health, 15 (1), Art. No.: 240.
dc.rights© 2015 Maynard et al.; licensee BioMed Central. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly credited. The Creative Commons Public Domain Dedication waiver ( applies to the data made available in this article, unless otherwise stated.en_UK
dc.subjectPlain cigarette packagingen_UK
dc.subjectStandardised packagingen_UK
dc.subjectRandomised controlled trialen_UK
dc.titleEffects of first exposure to plain cigarette packaging on smoking behaviour and attitudes: A randomised controlled studyen_UK
dc.typeJournal Articleen_UK
dc.citation.jtitleBMC Public Healthen_UK
dc.type.statusVoR - Version of Recorden_UK
dc.contributor.affiliationUniversity of Bristolen_UK
dc.contributor.affiliationUniversity of Bristolen_UK
dc.contributor.affiliationUniversity of Bristolen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationUniversity of New South Walesen_UK
dc.contributor.affiliationUniversity of Bristolen_UK
rioxxterms.apcnot requireden_UK
rioxxterms.typeJournal Article/Reviewen_UK
local.rioxx.authorMaynard, Olivia M|en_UK
local.rioxx.authorLeonards, Ute|en_UK
local.rioxx.authorAttwood, Angela|en_UK
local.rioxx.authorBauld, Linda|en_UK
local.rioxx.authorHogarth, Lee|en_UK
local.rioxx.authorMunafo, Marcus|en_UK
local.rioxx.projectInternal Project|University of Stirling|
local.rioxx.filenameMaynard et al_BMC Public Health_2015.pdfen_UK
Appears in Collections:Faculty of Health Sciences and Sport Journal Articles

Files in This Item:
File Description SizeFormat 
Maynard et al_BMC Public Health_2015.pdfFulltext - Published Version802.28 kBAdobe PDFView/Open

This item is protected by original copyright

A file in this item is licensed under a Creative Commons License Creative Commons

Items in the Repository are protected by copyright, with all rights reserved, unless otherwise indicated.

The metadata of the records in the Repository are available under the CC0 public domain dedication: No Rights Reserved

If you believe that any material held in STORRE infringes copyright, please contact providing details and we will remove the Work from public display in STORRE and investigate your claim.