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dc.contributor.authorGallopel-Morvan, Karineen_UK
dc.contributor.authorMoodie, Crawforden_UK
dc.contributor.authorEker, Figenen_UK
dc.contributor.authorBeguinot, Emmanuelleen_UK
dc.contributor.authorMartinet, Yvesen_UK
dc.description.abstractBackground - The present study explored, for the first time in France female smokers' response to using plain packaging in real-world settings. Methods - Naturalistic research was employed, where 142 casual and regular female adult smokers (25-40 years) used plain packs for ten days; the plain packs contained their usual brand of cigarettes and displayed the name of their usual brand. Participants completed two questionnaires to measure their response to their own branded packs and the plain packs. Both questionnaires assessed pack perceptions, product perceptions, feelings about smoking, feelings when using the pack in front of others, warning response and smoking-related behavior. Results - Compared to their own fully branded packs, plain packs were associated with less positive pack, product and brand perceptions, and less positive feelings about smoking and using the pack in front of others. Participants were also more likely to report feeling like reducing consumption and quitting when using the plain packs, and more likely to feel like looking for information on quitting. No significant differences between the two pack types (plain and branded) were found in terms of credibility of warnings and perceptions of level of tar. Conclusions - This study confirms the results found in previous research on plain packaging and shows that it has potential public health benefits.en_UK
dc.publisherInstitut de Veille Sanitaireen_UK
dc.relationGallopel-Morvan K, Moodie C, Eker F, Beguinot E & Martinet Y (2015) Efficacité des paquets de cigarettes neutres sur des fumeuses en France: Une étude dans un contexte réel de consummation [Effectiveness of plain packaging combined with warnings among female smokers in France: A naturalistic approach]. Bulletin Epidemiologique Hebdomadaire, 17-18, pp. 308-315.
dc.rightsPublisher policy allows this work to be made available in this repository. Published in Bull Epidémiol Hebd. 2015;(17-18):308-15 by Institut de Veille Sanitaire. The original publication is available at:
dc.subjectPlain packagingen_UK
dc.titleEfficacité des paquets de cigarettes neutres sur des fumeuses en France: Une étude dans un contexte réel de consummationen_UK
dc.title.alternativeEffectiveness of plain packaging combined with warnings among female smokers in France: A naturalistic approachen_UK
dc.typeJournal Articleen_UK
dc.citation.jtitleBulletin Epidemiologique Hebdomadaireen_UK
dc.type.statusVoR - Version of Recorden_UK
dc.contributor.affiliationUniversity of Rennesen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationFrench National Committee Against Tobacco (CNCT)en_UK
dc.contributor.affiliationFrench National Committee Against Tobacco (CNCT)en_UK
dc.contributor.affiliationUniversity Henri Poincareen_UK
rioxxterms.apcnot requireden_UK
rioxxterms.typeJournal Article/Reviewen_UK
local.rioxx.authorGallopel-Morvan, Karine|en_UK
local.rioxx.authorMoodie, Crawford|0000-0002-1805-2509en_UK
local.rioxx.authorEker, Figen|en_UK
local.rioxx.authorBeguinot, Emmanuelle|en_UK
local.rioxx.authorMartinet, Yves|en_UK
local.rioxx.projectInternal Project|University of Stirling|
local.rioxx.filenameGallopel-Morvan et al _ 2015_17-18_5.pdfen_UK
Appears in Collections:Faculty of Health Sciences and Sport Journal Articles

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