Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/21848
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dc.contributor.authorGallopel-Morvan, Karine-
dc.contributor.authorMoodie, Crawford-
dc.contributor.authorEker, Figen-
dc.contributor.authorBeguinot, Emmanuelle-
dc.contributor.authorMartinet, Yves-
dc.date.accessioned2015-06-09T23:21:15Z-
dc.date.available2015-06-09T23:21:15Z-
dc.date.issued2015-05-29-
dc.identifier.urihttp://hdl.handle.net/1893/21848-
dc.description.abstractBackground - The present study explored, for the first time in France female smokers' response to using plain packaging in real-world settings. Methods - Naturalistic research was employed, where 142 casual and regular female adult smokers (25-40 years) used plain packs for ten days; the plain packs contained their usual brand of cigarettes and displayed the name of their usual brand. Participants completed two questionnaires to measure their response to their own branded packs and the plain packs. Both questionnaires assessed pack perceptions, product perceptions, feelings about smoking, feelings when using the pack in front of others, warning response and smoking-related behavior. Results - Compared to their own fully branded packs, plain packs were associated with less positive pack, product and brand perceptions, and less positive feelings about smoking and using the pack in front of others. Participants were also more likely to report feeling like reducing consumption and quitting when using the plain packs, and more likely to feel like looking for information on quitting. No significant differences between the two pack types (plain and branded) were found in terms of credibility of warnings and perceptions of level of tar. Conclusions - This study confirms the results found in previous research on plain packaging and shows that it has potential public health benefits.en_UK
dc.language.isofr-
dc.publisherInstitut de Veille Sanitaire-
dc.relationGallopel-Morvan K, Moodie C, Eker F, Beguinot E & Martinet Y (2015) Efficacité des paquets de cigarettes neutres sur des fumeuses en France: Une étude dans un contexte réel de consummation, Bulletin Epidemiologique Hebdomadaire, 17-18, pp. 308-315.-
dc.rightsPublisher policy allows this work to be made available in this repository. Published in Bull Epidémiol Hebd. 2015;(17-18):308-15 by Institut de Veille Sanitaire. The original publication is available at: http://www.invs.sante.fr/beh/2015/17-18/2015_17-18_5.html-
dc.subjectTobaccoen_UK
dc.subjectSmokingen_UK
dc.subjectPlain packagingen_UK
dc.subjectWomanen_UK
dc.subjectMarketingen_UK
dc.titleEfficacité des paquets de cigarettes neutres sur des fumeuses en France: Une étude dans un contexte réel de consummationen_UK
dc.title.alternativeEffectiveness of plain packaging combined with warnings among female smokers in France: A naturalistic approach-
dc.typeJournal Articleen_UK
dc.citation.jtitleBulletin Epidemiologique Hebdomadaire-
dc.citation.issn0245-7466-
dc.citation.volume17-18-
dc.citation.spage308-
dc.citation.epage315-
dc.citation.publicationstatusPublished-
dc.type.statusPublisher version (final published refereed version)-
dc.identifier.urlhttp://www.invs.sante.fr/beh/2015/17-18/2015_17-18_5.html-
dc.author.emailc.s.moodie@stir.ac.uk-
dc.contributor.affiliationUniversity of Rennes-
dc.contributor.affiliationInstitute for Social Marketing-
dc.contributor.affiliationFrench National Committee Against Tobacco (CNCT)-
dc.contributor.affiliationFrench National Committee Against Tobacco (CNCT)-
dc.contributor.affiliationUniversity Henri Poincare-
Appears in Collections:Faculty of Health Sciences and Sport Journal Articles

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