Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/21603
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dc.contributor.authorMoodie, Crawforden_UK
dc.contributor.authorPurves, Richarden_UK
dc.contributor.authorMcKell, Jenniferen_UK
dc.contributor.authorDe Andrade, Marisaen_UK
dc.date.accessioned2015-06-20T00:25:14Z-
dc.date.available2015-06-20T00:25:14Z-
dc.date.issued2015-06-01en_UK
dc.identifier.urihttp://hdl.handle.net/1893/21603-
dc.description.abstractTobacco packaging provides an important means for governments to communicate the health risks associated with smoking. This study explores novel ways in which cigarette packaging, including cigarettes, can be used to communicate health risk and cessation messages. Eight focus groups were conducted with young women smokers (N = 49), aged 16-24years, recruited in Glasgow (Scotland). Each group was shown cigarette packs featuring Quick Response barcodes which link to stop-smoking websites if scanned by a smartphone; cigarette packs with audio messages explaining the risks associated with smoking or providing information on quitting; and cigarettes displaying the warning ‘Smoking kills'. We explored perceptions of each of these designs. Each design received a mixed response but all were perceived to have some value in communicating risk or cessation messages. Many participants were not aware of how Quick Response barcodes worked and only a few actually used them, but they were nevertheless viewed positively, with the link to stop-smoking websites considered appropriate and educational. The packs which played audio messages were viewed as embarrassing and annoying, with this discomfort related to the perceived difficulty in avoiding the warning. The on-cigarette warning was considered a reminder of the health risks and off-putting given the perceived discomfort of smoking a cigarette displaying ‘Smoking kills' in public. This study advances our understanding of how cigarette packaging and cigarettes could potentially be used to communicate with consumers.en_UK
dc.language.isoenen_UK
dc.publisherSpringeren_UK
dc.relationMoodie C, Purves R, McKell J & De Andrade M (2015) Novel means of using cigarette packaging and cigarettes to communicate health risk and cessation messages: A qualitative study. International Journal of Mental Health and Addiction, 13 (3), pp. 333-344. https://doi.org/10.1007/s11469-014-9530-1en_UK
dc.rightsThe publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.en_UK
dc.rights.urihttp://www.rioxx.net/licenses/under-embargo-all-rights-reserveden_UK
dc.subjecttobaccoen_UK
dc.subjectpackaging and labellingen_UK
dc.subjectharm reductionen_UK
dc.subjectpublic policyen_UK
dc.titleNovel means of using cigarette packaging and cigarettes to communicate health risk and cessation messages: A qualitative studyen_UK
dc.typeJournal Articleen_UK
dc.rights.embargodate2999-12-31en_UK
dc.rights.embargoreason[Moodie_IJMHA_2015.pdf] The publisher does not allow this work to be made publicly available in this Repository therefore there is an embargo on the full text of the work.en_UK
dc.identifier.doi10.1007/s11469-014-9530-1en_UK
dc.citation.jtitleInternational Journal of Mental Health and Addictionen_UK
dc.citation.issn1557-1882en_UK
dc.citation.issn1557-1874en_UK
dc.citation.volume13en_UK
dc.citation.issue3en_UK
dc.citation.spage333en_UK
dc.citation.epage344en_UK
dc.citation.publicationstatusPublisheden_UK
dc.citation.peerreviewedRefereeden_UK
dc.type.statusVoR - Version of Recorden_UK
dc.contributor.funderCancer Research UKen_UK
dc.author.emailc.s.moodie@stir.ac.uken_UK
dc.citation.date30/10/2014en_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.identifier.isiWOS:000355230400003en_UK
dc.identifier.scopusid2-s2.0-84908349775en_UK
dc.identifier.wtid601505en_UK
dc.contributor.orcid0000-0002-1805-2509en_UK
dc.contributor.orcid0000-0002-6527-0218en_UK
dc.contributor.orcid0000-0002-2912-0837en_UK
dcterms.dateAccepted2014-10-30en_UK
dc.date.filedepositdate2015-03-17en_UK
dc.relation.funderprojectInnovative Packaging Measures to Communicate Health Risk/Cessation Messages to Smokersen_UK
dc.relation.funderrefC30469/A16943en_UK
rioxxterms.apcnot requireden_UK
rioxxterms.typeJournal Article/Reviewen_UK
rioxxterms.versionVoRen_UK
local.rioxx.authorMoodie, Crawford|0000-0002-1805-2509en_UK
local.rioxx.authorPurves, Richard|0000-0002-6527-0218en_UK
local.rioxx.authorMcKell, Jennifer|0000-0002-2912-0837en_UK
local.rioxx.authorDe Andrade, Marisa|en_UK
local.rioxx.projectC30469/A16943|Cancer Research UK|http://dx.doi.org/10.13039/501100000289en_UK
local.rioxx.freetoreaddate2999-12-31en_UK
local.rioxx.licencehttp://www.rioxx.net/licenses/under-embargo-all-rights-reserved||en_UK
local.rioxx.filenameMoodie_IJMHA_2015.pdfen_UK
local.rioxx.filecount1en_UK
local.rioxx.source1557-1874en_UK
Appears in Collections:Faculty of Health Sciences and Sport Journal Articles

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