Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/21216
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dc.contributor.authorMoodie, Crawforden_UK
dc.contributor.authorBauld, Lindaen_UK
dc.contributor.authorFord, Allisonen_UK
dc.contributor.authorMacKintosh, Anne Marieen_UK
dc.date.accessioned2015-02-10T04:47:22Z-
dc.date.available2015-02-10T04:47:22Z-
dc.date.issued2014-08-07en_UK
dc.identifier.other812en_UK
dc.identifier.urihttp://hdl.handle.net/1893/21216-
dc.description.abstractBackground: The aim of this study was to explore in-depth the response of young women smokers (18-35 years) to using dark brown ‘plain' cigarette packs in naturalistic settings. Methods: Participants were recruited in six towns and cities in Scotland to take part in a naturalistic study, where they used plain cigarette packs for a week. Participants completed a number of questionnaires during the study period (reported elsewhere), and a sub-sample participated in post-study telephone interviews to explore their experiences of using the plain packs. Of the 187 participants who completed the study, 23 were randomly selected to participate in the post-study interviews. Within the interviews a semi-structured topic guide was used to assess perceptions of the plain pack, feelings created by the pack, feelings about smoking, and avoidant and smoking behaviour. Results: The brown (plain) packs were perceived negatively due to the colour, the  undesirable image the pack conveyed, and the reaction from others. The plain packs were  also associated with negative feelings, such as embarrassment, discomfort and guilt. Some participants also commented that they felt differently about the product, considered to be less enjoyable or more harmful, when using the plain packs, and were less interested in, or felt more negatively about, smoking. A number of participants said that they had engaged in avoidant behavior with the plain packs, such as hiding it, due to their negative thoughts about the packs and the reaction of others. Some participants also mentioned cessation-related behaviours when using the plain packs, such as forgoing cigarettes, stubbing cigarettes out early and thinking about quitting, largely due to the decreased enjoyment of smoking. Conclusions: The experience of using cigarettes in plain packs prompted a range of negative responses from young women smokers, who are a crucial target group for tobacco control interventions.en_UK
dc.language.isoenen_UK
dc.publisherBioMed Centralen_UK
dc.relationMoodie C, Bauld L, Ford A & MacKintosh AM (2014) Young women smokers' response to using plain cigarette packaging: Qualitative findings from a naturalistic study. BMC Public Health, 14 (1), Art. No.: 812. https://doi.org/10.1186/1471-2458-14-812en_UK
dc.rights© 2014 Moodie et al.; licensee BioMed Central Ltd. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly credited. The Creative Commons Public Domain Dedication waiver (http://creativecommons.org/publicdomain/zero/1.0/) applies to the data made available in this article, unless otherwise stated.en_UK
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/en_UK
dc.subjectTobaccoen_UK
dc.subjectPlain packagingen_UK
dc.subjectInterviewsen_UK
dc.subjectNaturalisticen_UK
dc.subjectPublic healthen_UK
dc.titleYoung women smokers' response to using plain cigarette packaging: Qualitative findings from a naturalistic studyen_UK
dc.typeJournal Articleen_UK
dc.identifier.doi10.1186/1471-2458-14-812en_UK
dc.citation.jtitleBMC Public Healthen_UK
dc.citation.issn1471-2458en_UK
dc.citation.volume14en_UK
dc.citation.issue1en_UK
dc.citation.publicationstatusPublisheden_UK
dc.citation.peerreviewedRefereeden_UK
dc.type.statusVoR - Version of Recorden_UK
dc.contributor.funderCancer Research UKen_UK
dc.author.emailc.s.moodie@stir.ac.uken_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.identifier.isiWOS:000340003100002en_UK
dc.identifier.scopusid2-s2.0-84906572513en_UK
dc.identifier.wtid614289en_UK
dc.contributor.orcid0000-0002-1805-2509en_UK
dc.date.accepted2014-07-29en_UK
dcterms.dateAccepted2014-07-29en_UK
dc.date.filedepositdate2014-11-06en_UK
dc.relation.funderprojectExploring the impact that using plain cigarette packaging in real world settings has upon young adult female smokers: an ecological studyen_UK
dc.relation.funderrefC30469/A13467en_UK
rioxxterms.apcpaiden_UK
rioxxterms.typeJournal Article/Reviewen_UK
rioxxterms.versionVoRen_UK
local.rioxx.authorMoodie, Crawford|0000-0002-1805-2509en_UK
local.rioxx.authorBauld, Linda|en_UK
local.rioxx.authorFord, Allison|en_UK
local.rioxx.authorMacKintosh, Anne Marie|en_UK
local.rioxx.projectC30469/A13467|Cancer Research UK|http://dx.doi.org/10.13039/501100000289en_UK
local.rioxx.freetoreaddate2014-11-06en_UK
local.rioxx.licencehttp://creativecommons.org/licenses/by/4.0/|2014-11-06|en_UK
local.rioxx.filenameBMC Public Health 2014b.pdfen_UK
local.rioxx.filecount1en_UK
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