Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/20684
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dc.contributor.authorHoddinott, Paten_UK
dc.contributor.authorMorgan, Heatheren_UK
dc.contributor.authorMacLennan, Graemeen_UK
dc.contributor.authorSewel, Kateen_UK
dc.contributor.authorThomson, Gillen_UK
dc.contributor.authorBauld, Lindaen_UK
dc.contributor.authorYi, Deokheeen_UK
dc.contributor.authorLudbrook, Anneen_UK
dc.contributor.authorCampbell, Marion Ken_UK
dc.date.accessioned2014-09-24T23:14:19Z-
dc.date.available2014-09-24T23:14:19Z-
dc.date.issued2014-07-18en_UK
dc.identifier.othere005524en_UK
dc.identifier.urihttp://hdl.handle.net/1893/20684-
dc.description.abstractObjective: To survey public attitudes about incentives for smoking cessation in pregnancy and for breast feeding to inform trial design. Design: Cross-sectional survey. Setting and participants: British general public. Methods: Seven promising incentive strategies had been identified from evidence syntheses and qualitative interview data from service users and providers. These were shopping vouchers for: (1) validated smoking cessation in pregnancy and (2) after birth; (3) for a smoke-free home; (4) for proven breast feeding; (5) a free breast pump; (6) payments to health services for reaching smoking cessation in pregnancy targets and (7) breastfeeding targets. Ipsos MORI used area quota sampling and home-administered computer-assisted questionnaires, with randomised question order to assess agreement with different incentives (measured on a five-point scale). Demographic data and target behaviour experience were recorded. Analysis used multivariable ordered logit models. Results: Agreement with incentives was mixed (ranging from 34% to 46%) among a representative sample of 1144 British adults. Mean agreement score was highest for a free breast pump, and lowest for incentives for smoking abstinence after birth. More women disagreed with shopping vouchers than men. Those with lower levels of education disagreed more with smoking cessation incentives and a breast pump. Those aged 44 or under agreed more with all incentive strategies compared with those aged 65 and over, particularly provider targets for smoking cessation. Non-white ethnic groups agreed particularly with breastfeeding incentives. Current smokers with previous stop attempts and respondents who had breast fed children agreed with providing vouchers for the respective behaviours. Up to £40/month vouchers for behaviour change were acceptable (>85%). Conclusions: Women and the less educated were more likely to disagree, but men and women of childbearing age to agree, with incentives designed for their benefit. Trials evaluating reach, impact on health inequalities and ethnic groups are required prior to implementing incentive interventions.en_UK
dc.language.isoenen_UK
dc.publisherBioMed Central Ltden_UK
dc.relationHoddinott P, Morgan H, MacLennan G, Sewel K, Thomson G, Bauld L, Yi D, Ludbrook A & Campbell MK (2014) Public acceptability of financial incentives for smoking cessation in pregnancy and breast feeding: a survey of the British public. BMJ Open, 4, Art. No.: e005524. https://doi.org/10.1136/bmjopen-2014-005524en_UK
dc.rightsThis is an Open Access article distributed in accordance with the Creative Commons Attribution Non Commercial (CC BY-NC 4.0) license, which permits others to distribute, remix, adapt, build upon this work non-commercially, and license their derivative works on different terms, provided the original work is properly cited and the use is non-commercial. See: http://creativecommons.org/licenses/by-nc/4.0/en_UK
dc.rights.urihttp://creativecommons.org/licenses/by-nc/4.0/en_UK
dc.titlePublic acceptability of financial incentives for smoking cessation in pregnancy and breast feeding: a survey of the British publicen_UK
dc.typeJournal Articleen_UK
dc.identifier.doi10.1136/bmjopen-2014-005524en_UK
dc.citation.jtitleBMJ Openen_UK
dc.citation.issn2044-6055en_UK
dc.citation.volume4en_UK
dc.citation.publicationstatusPublisheden_UK
dc.citation.peerreviewedRefereeden_UK
dc.type.statusVoR - Version of Recorden_UK
dc.contributor.funderCancer Research UKen_UK
dc.author.emailp.m.hoddinott@stir.ac.uken_UK
dc.contributor.affiliationHealth Sciences Research - Stirling - LEGACYen_UK
dc.contributor.affiliationUniversity of Aberdeenen_UK
dc.contributor.affiliationUniversity of Aberdeenen_UK
dc.contributor.affiliationIpsos MORIen_UK
dc.contributor.affiliationUniversity of Central Lancashireen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationKing's College Londonen_UK
dc.contributor.affiliationUniversity of Aberdeenen_UK
dc.contributor.affiliationUniversity of Aberdeenen_UK
dc.identifier.isiWOS:000339720900111en_UK
dc.identifier.scopusid2-s2.0-84904511111en_UK
dc.identifier.wtid623984en_UK
dc.contributor.orcid0000-0002-4372-9681en_UK
dc.date.accepted2014-06-24en_UK
dcterms.dateAccepted2014-06-24en_UK
dc.date.filedepositdate2014-07-22en_UK
dc.relation.funderprojectCancer Research UK Centre for Tobacco Control Researchen_UK
dc.relation.funderrefC312/A8721en_UK
rioxxterms.apcpaiden_UK
rioxxterms.typeJournal Article/Reviewen_UK
rioxxterms.versionVoRen_UK
local.rioxx.authorHoddinott, Pat|0000-0002-4372-9681en_UK
local.rioxx.authorMorgan, Heather|en_UK
local.rioxx.authorMacLennan, Graeme|en_UK
local.rioxx.authorSewel, Kate|en_UK
local.rioxx.authorThomson, Gill|en_UK
local.rioxx.authorBauld, Linda|en_UK
local.rioxx.authorYi, Deokhee|en_UK
local.rioxx.authorLudbrook, Anne|en_UK
local.rioxx.authorCampbell, Marion K|en_UK
local.rioxx.projectC312/A8721|Cancer Research UK|http://dx.doi.org/10.13039/501100000289en_UK
local.rioxx.freetoreaddate2014-07-22en_UK
local.rioxx.licencehttp://creativecommons.org/licenses/by-nc/4.0/|2014-07-22|en_UK
local.rioxx.filenameBMJ Open 2014.pdfen_UK
local.rioxx.filecount1en_UK
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