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Appears in Collections:Faculty of Health Sciences and Sport Research Reports
Title: E-cigarette uptake and marketing: A report commissioned by Public Health England
Author(s): Bauld, Linda
Angus, Kathryn
De Andrade, Marisa
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Citation: Bauld L, Angus K & De Andrade M (2014) E-cigarette uptake and marketing: A report commissioned by Public Health England. Public Health England. Public Health England.
Keywords: e-cigarettes
electronic cigarettes
under 18s
cross sectional surveys
tobacco industry
marketing spend
Issue Date: 15-May-2014
Date Deposited: 16-May-2014
Publisher: Public Health England
Abstract: E-cigarettes are increasingly popular in a number of countries including the UK. However, they currently pose a number of challenges for public health. First, there are concerns about the extent and nature of the e-cigarette market. In particular, the role of the tobacco industry in manufacturing and promoting e-cigarettes, while continuing to sell conventional cigarettes, has been questioned. Secondly, there is a need to understand the extent to which children and young people may use e-cigarettes, particularly those who are current non smokers. Linked to this is a concern about the current marketing of these products and whether that marketing may appeal to children. Each of these issues is explored here, drawing on available published articles and reports.
Type: Research Report
Rights: © Crown copyright 2014 You may re-use this information (excluding logos) free of charge in any format or medium, under the terms of the Open Government Licence v2.0. To view this licence, visit OGL or email Where we have identified any third party copyright information you will need to obtain permission from the copyright holders concerned. Any enquiries regarding this publication should be sent to
Affiliation: Institute for Social Marketing
Institute for Social Marketing
Institute for Social Marketing

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