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dc.contributor.advisorL'Etang, Jacquie-
dc.contributor.authorAl Saqer, Layla Hassan-
dc.description.abstractThe thesis presents rich empirical analysis of the role of public relations in facilitating participation in social change in the Arab Gulf. The focus is on what public communication approaches are used and how they are regarded from the perspectives of the key social actors. It presents an historical and sociological background of public communication and media in the Arab Gulf. Moreover, it provides in-depth analysis of two empirical case studies in the Arab Gulf: Ghiras, the national drugs prevention programme in Kuwait, and Be Free, the voluntary anti-child abuse programme in Bahrain. This thesis relates the practice of public communication in the Arab Gulf society to Arabic culture and ethics. The thesis uses a qualitative constructivist paradigm to “re-construct” the multiple realities initially constructed by social actors in the cases to provide original insights on the role of public communication and public relations in social change in the Arab Gulf. It presents a new perspective of 'social change' in the two cases that is tied to Islamic ethics. Besides, it re-constructs original Arabic-oriented understanding of 'relational' and 'persuasion' approaches, which differs from the Western paradigm. One of the key contributions of the thesis is its adaptation of relevant Western communication models to the empirical Arab Gulf cases to identify some of the crucial factors of the practice and role of public communication in the Arab Gulf. The unique contribution of this thesis is that it develops a greater understanding of alternative cultural context that might contribute to the adaptations of existing theory and therefore a first step towards new models. It introduces a theoretical framework for other scholars to develop an Arabic public communication ethics theory and to build up a cultural model of the practice of public communication and public relations in the Arab Gulf. The thesis generates key theoretical implications that contribute to the theoretical discussion on the value and role of media, public relations, social marketing, and public communication in the Arab Gulf society at the age of globalisation.en
dc.publisherUniversity of Stirlingen
dc.subjectpublic relationsen
dc.subjectsocial marketingen
dc.subjecthealth promotionen
dc.subjectcommunication ethicsen
dc.subjectsocial changeen
dc.subject.lcshPersian Gulf Public relationsen
dc.subject.lcshPersian Gulf Communicationen
dc.subject.lcshDrug abuse Prevention Kuwait Case studiesen
dc.subject.lcshChild abuse Prevention Bahrain Case studiesen
dc.titlePromoting social change in the Arab Gulf: two case studies of communication programmes in Kuwait and Bahrainen
dc.typeThesis or Dissertationen
dc.type.qualificationnameDoctor of Philosophyen
dc.rights.embargoreasonI am writing some papers for publications based on my thesis. All the journals require not offering my research for public access prior to submission. The process of publication in good journals takes sometimes more than a yearen
dc.contributor.affiliationSchool of Arts and Humanities-
dc.contributor.affiliationCommunications, Media and Culture-
Appears in Collections:Communications, Media and Culture eTheses

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