1. STORRE
  2. Faculty of Health Sciences and Sport
  3. Faculty of Health Sciences and Sport Journal Articles
Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/1846
Full metadata record
DC FieldValueLanguage
dc.contributor.authorHassan, Louiseen_UK
dc.contributor.authorWalsh, Gianfrancoen_UK
dc.contributor.authorShiu, Edward M Ken_UK
dc.contributor.authorHastings, Gerarden_UK
dc.contributor.authorHarris, Fionaen_UK
dc.date.accessioned2015-02-10T09:54:31Z-
dc.date.available2015-02-10T09:54:31Zen_UK
dc.date.issued2007-06en_UK
dc.identifier.urihttp://hdl.handle.net/1893/1846-
dc.description.abstractIn 2005, the European Union (EU) commissioned a study as part of an EU-wide antismoking campaign. The study was conducted by a consortium of EU companies. Our research reanalyzes the EU data, based on interviews with 25,000 consumers in 25 countries. This paper focuses on Eastern EU countries and addresses the potential effects of source misattribution. We built a conceptual model linking comprehension of and attitude toward the campaign with outcome measures: responsible thinking toward smoking and intention to quit. Our analysis suggests that source attribution plays a moderating role in the relationship between message comprehension and the two outcome variables.en_UK
dc.language.isoenen_UK
dc.publisherM.E. Sharpe / American Academy of Advertisingen_UK
dc.relationHassan L, Walsh G, Shiu EMK, Hastings G & Harris F (2007) Modeling persuasion in social advertising: A study of responsible thinking in antismoking promotion in eight eastern EU (European Union) member states. Journal of Advertising, 36 (2), pp. 15-31. https://doi.org/10.2753/JOA0091-3367360201en_UK
dc.rightsThe publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author; you can only request a copy if you wish to use this work for your own research or private study.en_UK
dc.rights.urihttp://www.rioxx.net/licenses/under-embargo-all-rights-reserveden_UK
dc.subjectantismokingen_UK
dc.subjectmisattributionen_UK
dc.subjectEastern Europeen_UK
dc.subjectresponsible thinkingen_UK
dc.subjectHELP campaignen_UK
dc.subjectadvertisingen_UK
dc.subjectTobacco Law and legislation Europe, Easternen_UK
dc.subjectSocial marketingen_UK
dc.subjectAdvertising Tobacco Europe, Easternen_UK
dc.titleModeling persuasion in social advertising: A study of responsible thinking in antismoking promotion in eight eastern EU (European Union) member statesen_UK
dc.typeJournal Articleen_UK
dc.rights.embargodate2999-12-31en_UK
dc.rights.embargoreason[Modeling persuasion in social marketing.pdf] The publisher does not allow this work to be made publicly available in this Repository therefore there is an embargo on the full text of the work.en_UK
dc.identifier.doi10.2753/JOA0091-3367360201en_UK
dc.citation.jtitleJournal of Advertisingen_UK
dc.citation.issn1557-7805en_UK
dc.citation.issn0091-3367en_UK
dc.citation.volume36en_UK
dc.citation.issue2en_UK
dc.citation.spage15en_UK
dc.citation.epage31en_UK
dc.citation.publicationstatusPublisheden_UK
dc.citation.peerreviewedRefereeden_UK
dc.type.statusVoR - Version of Recorden_UK
dc.author.emailgerard.hastings@stir.ac.uken_UK
dc.contributor.affiliationUniversity of Stirlingen_UK
dc.contributor.affiliationUniversity of Koblenz-Landauen_UK
dc.contributor.affiliationUniversity of Strathclydeen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationThe Open Universityen_UK
dc.identifier.isiWOS:000247170300002en_UK
dc.identifier.scopusid2-s2.0-34547322936en_UK
dc.identifier.wtid805934en_UK
dcterms.dateAccepted2007-06-30en_UK
dc.date.filedepositdate2009-11-30en_UK
rioxxterms.typeJournal Article/Reviewen_UK
rioxxterms.versionVoRen_UK
local.rioxx.authorHassan, Louise|en_UK
local.rioxx.authorWalsh, Gianfranco|en_UK
local.rioxx.authorShiu, Edward M K|en_UK
local.rioxx.authorHastings, Gerard|en_UK
local.rioxx.authorHarris, Fiona|en_UK
local.rioxx.projectInternal Project|University of Stirling|https://isni.org/isni/0000000122484331en_UK
local.rioxx.freetoreaddate2999-12-31en_UK
local.rioxx.licencehttp://www.rioxx.net/licenses/under-embargo-all-rights-reserved||en_UK
local.rioxx.filenameModeling persuasion in social marketing.pdfen_UK
local.rioxx.filecount1en_UK
local.rioxx.source0091-3367en_UK
Appears in Collections:Faculty of Health Sciences and Sport Journal Articles

Files in This Item:
File Description SizeFormat 
Modeling persuasion in social marketing.pdfFulltext - Published Version236.45 kBAdobe PDFUnder Permanent Embargo    Request a copy


This item is protected by original copyright

View License
Show simple item record


Items in the Repository are protected by copyright, with all rights reserved, unless otherwise indicated.

The metadata of the records in the Repository are available under the CC0 public domain dedication: No Rights Reserved https://creativecommons.org/publicdomain/zero/1.0/

If you believe that any material held in STORRE infringes copyright, please contact library@stir.ac.uk providing details and we will remove the Work from public display in STORRE and investigate your claim.