Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/1830
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dc.contributor.authorNoble, Garyen_UK
dc.contributor.authorStead, Martineen_UK
dc.contributor.authorJones, Sandraen_UK
dc.contributor.authorMcDermott, Lauraen_UK
dc.contributor.authorMcVie, Danielleen_UK
dc.date.accessioned2017-07-15T00:05:01Z-
dc.date.available2017-07-15T00:05:01Zen_UK
dc.date.issued2007en_UK
dc.identifier.urihttp://hdl.handle.net/1893/1830-
dc.description.abstractPurpose – This article aims to explore the apparent paradox between the nutritional knowledge of parents of pre-school children and their actual food purchase and preparation behaviour. Design/methodology/approach – Two separate qualitative data collection exercises were conducted, an exploratory focus group study in the UK and a projective technique study in Australia. Findings – The UK study found that, despite believing that vegetables were good for children’s health, mothers also perceived that it was extremely difficult to encourage children to eat them. The results of Australian study suggest that the purchase of unhealthy “treats” or “bribes” is explained through the concept of “expediency” whereas what this study labels as “good parenting” emerged as the main motivational force leading to the purchase of healthy food. Research limitations/implications – The authors caution on any inappropriate generalisations being based on the findings of this study. Further qualitative and quantitative empirical research is suggested in settings different to those of this study. Practical implications – The authors suggest that information- and education-based campaigns,which simply emphasise the benefits of “healthy” food and the disbenefits of “unhealthy” food for children will have limited impact on childhood obesity. Instead, future interventions need to acknowledge the complex reality of parenting and the barriers and competition to healthy food choices, and to offer parents meaningful help in food purchasing and preparation. An approach suggested by the authors that acknowledges this complexity is that of social marketing. Originality/value – This paper provides new insights into the food purchase and preparation behaviour of parents and suggests alternative strategies for addressing the current childhood obesity epidemic.en_UK
dc.language.isoenen_UK
dc.publisherEmerald Group Publishing Limiteden_UK
dc.relationNoble G, Stead M, Jones S, McDermott L & McVie D (2007) The paradoxical food buying behaviour of parents: Insights from the UK and Australia. British Food Journal, 109 (5), pp. 387-398. https://doi.org/10.1108/0070700710746795en_UK
dc.rightsThe publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author; you can only request a copy if you wish to use this work for your own research or private study.en_UK
dc.rights.urihttp://www.rioxx.net/licenses/under-embargo-all-rights-reserveden_UK
dc.subjectconsumer behaviouren_UK
dc.subjectparentsen_UK
dc.subjectchildrenen_UK
dc.subjectobesityen_UK
dc.subjectUKen_UK
dc.subjectAustraliaen_UK
dc.subjectConsumer behavioren_UK
dc.subjectFood Marketing Case studiesen_UK
dc.subjectObesity Psychological aspectsen_UK
dc.titleThe paradoxical food buying behaviour of parents: Insights from the UK and Australiaen_UK
dc.typeJournal Articleen_UK
dc.rights.embargodate2999-12-23en_UK
dc.rights.embargoreason[Paradoxical food buying behaviour of parents.pdf] The publisher does not allow this work to be made publicly available in this Repository therefore there is an embargo on the full text of the work.en_UK
dc.identifier.doi10.1108/0070700710746795en_UK
dc.citation.jtitleBritish Food Journalen_UK
dc.citation.issn0007-070Xen_UK
dc.citation.volume109en_UK
dc.citation.issue5en_UK
dc.citation.spage387en_UK
dc.citation.epage398en_UK
dc.citation.publicationstatusPublisheden_UK
dc.citation.peerreviewedRefereeden_UK
dc.type.statusVoR - Version of Recorden_UK
dc.author.emailmartine.stead@stir.ac.uken_UK
dc.citation.date22/05/2007en_UK
dc.contributor.affiliationUniversity of Wollongongen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationUniversity of Wollongongen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationUniversity of Wollongongen_UK
dc.identifier.isiWOS:000247338900011en_UK
dc.identifier.scopusid2-s2.0-34249042893en_UK
dc.identifier.wtid807101en_UK
dc.contributor.orcid0000-0002-3066-4604en_UK
dcterms.dateAccepted2007-05-22en_UK
dc.date.filedepositdate2009-11-27en_UK
rioxxterms.typeJournal Article/Reviewen_UK
rioxxterms.versionVoRen_UK
local.rioxx.authorNoble, Gary|en_UK
local.rioxx.authorStead, Martine|0000-0002-3066-4604en_UK
local.rioxx.authorJones, Sandra|en_UK
local.rioxx.authorMcDermott, Laura|en_UK
local.rioxx.authorMcVie, Danielle|en_UK
local.rioxx.projectInternal Project|University of Stirling|https://isni.org/isni/0000000122484331en_UK
local.rioxx.freetoreaddate2999-12-23en_UK
local.rioxx.licencehttp://www.rioxx.net/licenses/under-embargo-all-rights-reserved||en_UK
local.rioxx.filenameParadoxical food buying behaviour of parents.pdfen_UK
local.rioxx.filecount1en_UK
local.rioxx.source0007-070Xen_UK
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