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Appears in Collections:Faculty of Health Sciences and Sport Journal Articles
Peer Review Status: Refereed
Title: Promotion of electronic cigarettes: tobacco marketing reinvented?
Author(s): De Andrade, Marisa
Hastings, Gerard
Angus, Kathryn
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Keywords: electronic cigarettes
tobacco industry
tobacco harm reduction
stakeholder marketing
mass media
content analysis
Issue Date: Dec-2013
Date Deposited: 9-Jan-2014
Citation: De Andrade M, Hastings G & Angus K (2013) Promotion of electronic cigarettes: tobacco marketing reinvented?. BMJ, 347, Art. No.: f7473.;
Abstract: Electronic cigarettes are not subject to the same marketing controls as tobacco products. Marisa de Andrade, Gerard Hastings, and Kathryn Angus argue that their advertising is likely to appeal to young people and undermine tobacco control policy.
DOI Link: 10.1136/bmj.f7473
Rights: This journal is open-access. Open access publishing allows free access to and distribution of published articles where the author retains copyright of their work by employing a Creative Commons attribution licence. Proper attribution of authorship and correct citation details should be given.
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