Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/17841
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dc.contributor.authorStead, Martineen_UK
dc.contributor.authorMoodie, Crawforden_UK
dc.contributor.authorAngus, Kathrynen_UK
dc.contributor.authorBauld, Lindaen_UK
dc.contributor.authorMcNeill, Annen_UK
dc.contributor.authorThomas, Jamesen_UK
dc.contributor.authorHastings, Gerarden_UK
dc.contributor.authorHinds, Kateen_UK
dc.contributor.authorO'Mara-Eves, Alisonen_UK
dc.contributor.authorKwan, Ireneen_UK
dc.contributor.authorPurves, Richarden_UK
dc.contributor.authorBryce, Stuarten_UK
dc.date.accessioned2015-02-10T17:39:00Z-
dc.date.available2015-02-10T17:39:00Z-
dc.date.issued2013-10-16en_UK
dc.identifier.othere75919en_UK
dc.identifier.urihttp://hdl.handle.net/1893/17841-
dc.description.abstractBackground and Objectives Standardised or ‘plain' tobacco packaging was introduced in Australia in December 2012 and is currently being considered in other countries. The primary objective of this systematic review was to locate, assess and synthesise published and grey literature relating to the potential impacts of standardised tobacco packaging as proposed by the guidelines for the international Framework Convention on Tobacco Control: reduced appeal, increased salience and effectiveness of health warnings, and more accurate perceptions of product strength and harm. Methods Electronic databases were searched and researchers in the field were contacted to identify studies. Eligible studies were published or unpublished primary research of any design, issued since 1980 and concerning tobacco packaging. Twenty-five quantitative studies reported relevant outcomes and met the inclusion criteria. A narrative synthesis was conducted. Results Studies that explored the impact of package design on appeal consistently found that standardised packaging reduced the appeal of cigarettes and smoking, and was associated with perceived lower quality, poorer taste and less desirable smoker identities. Although findings were mixed, standardised packs tended to increase the salience and effectiveness of health warnings in terms of recall, attention, believability and seriousness, with effects being mediated by the warning size, type and position on pack. Pack colour was found to influence perceptions of product harm and strength, with darker coloured standardised packs generally perceived as containing stronger tasting and more harmful cigarettes than fully branded packs; lighter coloured standardised packs suggested weaker and less harmful cigarettes. Findings were largely consistent, irrespective of location and sample. Conclusions The evidence strongly suggests that standardised packaging will reduce the appeal of packaging and of smoking in general; that it will go some way to reduce consumer misperceptions regarding product harm based upon package design; and will help make the legally required on-pack health warnings more salient.en_UK
dc.language.isoenen_UK
dc.publisherPublic Library of Scienceen_UK
dc.relationStead M, Moodie C, Angus K, Bauld L, McNeill A, Thomas J, Hastings G, Hinds K, O'Mara-Eves A, Kwan I, Purves R & Bryce S (2013) Is Consumer Response to Plain/Standardised Tobacco Packaging Consistent with Framework Convention on Tobacco Control Guidelines? A Systematic Review of Quantitative Studies. PLoS ONE, 8 (10), Art. No.: e75919. https://doi.org/10.1371/journal.pone.0075919en_UK
dc.rights© 2013 Stead et al. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.en_UK
dc.titleIs Consumer Response to Plain/Standardised Tobacco Packaging Consistent with Framework Convention on Tobacco Control Guidelines? A Systematic Review of Quantitative Studiesen_UK
dc.typeJournal Articleen_UK
dc.identifier.doi10.1371/journal.pone.0075919en_UK
dc.citation.jtitlePLoS ONEen_UK
dc.citation.issn1932-6203en_UK
dc.citation.volume8en_UK
dc.citation.issue10en_UK
dc.citation.publicationstatusPublisheden_UK
dc.citation.peerreviewedRefereeden_UK
dc.type.statusVoR - Version of Recorden_UK
dc.contributor.funderCancer Research UKen_UK
dc.contributor.funderDepartment of Healthen_UK
dc.author.emailmartine.stead@stir.ac.uken_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationUniversity of Nottinghamen_UK
dc.contributor.affiliationUniversity of Londonen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationUniversity of Londonen_UK
dc.contributor.affiliationUniversity of Londonen_UK
dc.contributor.affiliationUniversity of Londonen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.identifier.isiWOS:000326019400025en_UK
dc.identifier.scopusid2-s2.0-84885821762en_UK
dc.identifier.wtid666458en_UK
dc.contributor.orcid0000-0002-3066-4604en_UK
dc.contributor.orcid0000-0002-1805-2509en_UK
dc.contributor.orcid0000-0002-5351-4422en_UK
dc.contributor.orcid0000-0002-6527-0218en_UK
dc.date.accepted2013-08-19en_UK
dc.date.filedepositdate2013-11-20en_UK
dc.relation.funderprojectScoping & feasibility study to Develop and Apply a Methodology for Retrospective Adjustment of Alcohol Consumption Trend Data (Glass Size)en_UK
dc.relation.funderprojectCancer Research UK Centre for Tobacco Control Researchen_UK
dc.relation.funderrefPHPEHF50/08en_UK
dc.relation.funderrefC312/A8721en_UK
Appears in Collections:Faculty of Health Sciences and Sport Journal Articles

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