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Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/16771
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dc.contributor.authorScelles, Nicolasen_UK
dc.contributor.authorDesbordes, Michelen_UK
dc.contributor.authorDurand, Christopheen_UK
dc.date.accessioned2016-08-25T22:07:38Z-
dc.date.available2016-08-25T22:07:38Zen_UK
dc.date.issued2011en_UK
dc.identifier.urihttp://hdl.handle.net/1893/16771-
dc.description.abstractThis article deals with the optimisation of the sport leagues product thanks to adequate rules. It features a new model called intra-championship competitive intensity which measures outcome uncertainty and reversals in the standings of a sport league. The model depends on the league product design and, in particular, on the number of sports stakes in the standings. Intra-championship competitive intensity was calculated in French football Ligue 1 (league without playoffs) and basketball Pro A (league with playoffs) over the period 2004-2009. The results show that Pro A intra-championship competitive intensity surpassed Ligue 1's, whereas the latter benefits from a better competitive balance. Then, we propose a product design which maximises intra-championship competitive intensity and marketing and sponsoring efficiency in the European context. This design needs specific marketing actions to be optimised.en_UK
dc.language.isoenen_UK
dc.publisherInderScience Publishersen_UK
dc.relationScelles N, Desbordes M & Durand C (2011) Marketing in sport leagues: Optimising the product design. Intra-championship competitive intensity in French football Ligue 1 and basketball Pro A. International Journal of Sport Management and Marketing, 9 (1-2), pp. 13-28. https://doi.org/10.1504/IJSMM.2011.040255en_UK
dc.rightsThe publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.en_UK
dc.rights.urihttp://www.rioxx.net/licenses/under-embargo-all-rights-reserveden_UK
dc.subjectintra-championship competitive intensityen_UK
dc.subjectICCIen_UK
dc.subjectoutcome uncertaintyen_UK
dc.subjectproduct designen_UK
dc.subjectsports stakesen_UK
dc.subjectFrench professional leaguesen_UK
dc.subjectFrench football leagueen_UK
dc.subjectbasketballen_UK
dc.subjectcompetitive balanceen_UK
dc.subjectsport managementen_UK
dc.subjectsport marketingen_UK
dc.subjectplayoffsen_UK
dc.subjectsport leaguesen_UK
dc.subjectsponsorshipen_UK
dc.subjectsocceren_UK
dc.titleMarketing in sport leagues: Optimising the product design. Intra-championship competitive intensity in French football Ligue 1 and basketball Pro Aen_UK
dc.typeJournal Articleen_UK
dc.rights.embargodate3000-12-01en_UK
dc.rights.embargoreason[ScellesDesbordesDurand-IJSMM-2011.pdf] The publisher does not allow this work to be made publicly available in this Repository therefore there is an embargo on the full text of the work.en_UK
dc.identifier.doi10.1504/IJSMM.2011.040255en_UK
dc.citation.jtitleInternational Journal of Sport Management and Marketingen_UK
dc.citation.issn1740-2808en_UK
dc.citation.issn1475-8962en_UK
dc.citation.volume9en_UK
dc.citation.issue1-2en_UK
dc.citation.spage13en_UK
dc.citation.epage28en_UK
dc.citation.publicationstatusPublisheden_UK
dc.citation.peerreviewedRefereeden_UK
dc.type.statusVoR - Version of Recorden_UK
dc.author.emailnicolas.scelles@stir.ac.uken_UK
dc.contributor.affiliationSporten_UK
dc.contributor.affiliationUniversity of Paris 11 (University of Paris Sud)en_UK
dc.contributor.affiliationUniversity of Caenen_UK
dc.identifier.scopusid2-s2.0-79957613018en_UK
dc.identifier.wtid685113en_UK
dc.contributor.orcid0000-0002-6177-5307en_UK
dcterms.dateAccepted2011-12-31en_UK
dc.date.filedepositdate2013-09-30en_UK
rioxxterms.typeJournal Article/Reviewen_UK
rioxxterms.versionVoRen_UK
local.rioxx.authorScelles, Nicolas|0000-0002-6177-5307en_UK
local.rioxx.authorDesbordes, Michel|en_UK
local.rioxx.authorDurand, Christophe|en_UK
local.rioxx.projectInternal Project|University of Stirling|https://isni.org/isni/0000000122484331en_UK
local.rioxx.freetoreaddate3000-12-01en_UK
local.rioxx.licencehttp://www.rioxx.net/licenses/under-embargo-all-rights-reserved||en_UK
local.rioxx.filenameScellesDesbordesDurand-IJSMM-2011.pdfen_UK
local.rioxx.filecount1en_UK
local.rioxx.source1475-8962en_UK
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