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Appears in Collections:Faculty of Health Sciences and Sport Journal Articles
Peer Review Status: Refereed
Title: Smoking, self-regulation and moral positioning: a focus group study with British smokers from a disadvantaged community
Author(s): Gough, Brendan
Antoniak, Marilyn
Docherty, Graeme
Jones, Laura
Stead, Martine
McNeill, Ann
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Keywords: ethics/moral perspectives
focus groups
psychosocial issues
smoking cessation
vulnerable populations
Issue Date: Oct-2013
Date Deposited: 3-Sep-2013
Citation: Gough B, Antoniak M, Docherty G, Jones L, Stead M & McNeill A (2013) Smoking, self-regulation and moral positioning: a focus group study with British smokers from a disadvantaged community. Psychology and Health, 28 (10), pp. 1171-1191.
Abstract: Smoking in many Western societies has become a both moral aand health issue in recent years, but little is known about how smokers position themselves and regulate their behaviour in this context. In this article, we report the findings from a study investigating how smokers from an economically disadvantaged community in the East Midlands (UK) respond to concerns about the health impact of smoking on others. We conducted ten focus group (FG) discussions with mixed groups (by smoking status and gender; N = 58 participants) covering a range of topics, including smoking norms, self-regulation, and smoking in diverse contexts. We transcribed all FG discussions before analysing the data using techniques from discourse anlysis. Smokers in general positioned themselves as socially responsible smokers and morally upstanding citizens. This position was bolstered in two main ways: ‘everyday accommodation', whereby everyday efforts to accommodate the needs of non-smokers were referenced, and ‘taking a stand', whereby proactive interventions to prevent smoking in (young) others were cited. We suggest that smoking cessation campaigns could usefully be informed by this ethic of care for others.
DOI Link: 10.1080/08870446.2013.799160
Rights: This is an Accepted Manuscript of an article published by Taylor & Francis Group in Psychology & Health on 28 May, available online at:

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