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Appears in Collections:Faculty of Health Sciences and Sport Journal Articles
Peer Review Status: Refereed
Title: Who's keeping the code? Compliance with the international code for the marketing of breast-milk substitutes in Greater Glasgow
Author(s): McInnes, Rhona
Wright, Charlotte
Haq, Shogufta
McGranachan, Margaret
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Keywords: Infant feeding
Breast-milk substitutes
WHO Code
Primary care
Infants Nutrition Standards
Breastfeeding Research
Health Promotion methods
Issue Date: Jul-2007
Date Deposited: 13-Aug-2009
Citation: McInnes R, Wright C, Haq S & McGranachan M (2007) Who's keeping the code? Compliance with the international code for the marketing of breast-milk substitutes in Greater Glasgow. Public Health Nutrition, 10 (7), pp. 719-725.
Abstract: Objective To evaluate compliance with the World Health Organization's International Code of Marketing of Breast-milk Substitutes in primary care, after the introduction of strict local infant feeding guidelines. Design An audit form was sent to all community-based health professionals with an infant feeding remit. Walking tours were conducted in a random sample of community care facilities. Setting Greater Glasgow Primary Care Division. Subjects (1) Primary-care staff with an infant feeding remit; (2) community health-care facilities. Main outcome measures Contact with manufacturers of breast-milk substitutes (BMS) and BMS company personnel, free samples or incentives, and advertising of BMS. Results Contact with company personnel was minimal, usually unsolicited and was mainly to provide product information. Free samples of BMS or feeding equipment were rare but childcare or parenting literature was more prevalent. Staff voiced concerns about the lack of relevant information for bottle-feeding mothers and the need to support the mother's feeding choice. One-third of facilities were still displaying materials non-compliant with the Code, with the most common materials being weight conversion charts and posters. Conclusions Contact between personnel from primary care and BMS companies was minimal and generally unsolicited. The presence of materials from BMS companies in health-care premises was more common. Due to the high level of bottle-feeding in Glasgow, primary-care staff stated a need for information about BMS.
DOI Link: 10.1017/S1368980007441453
Rights: Published in Public Health Nutrition. Copyright: Cambridge University Press.; Public Health Nutrition, Volume 10, Issue 7, July 2007, pp. 719 - 725, published by Cambridge University Press. Copyright © The Authors 2007.;

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