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dc.contributor.authorDe, Andrade Marisa-
dc.contributor.authorHastings, Gerard-
dc.description.abstractFirst paragraph: The electronic cigarette (e-cigarette) was launched as a new consumer product in the UK eight years ago.ii Sales now exceed half a million per year and analysts predict the e-cigarette industry, which is worth £150 million in the UK,iii will continue to grow as usage among smokers has more than doubled in two years.iv At present, they are not classed as tobacco products or medicines in the UK and are therefore only regulated under Trading Standards legislation. The situation may change if the health regulator, the Medicines and Healthcare products Regulatory Agency (MHRA), enforces tighter regulations - a decision on whether e-cigarettes require marketing authorisation to prove safety and efficacy is imminent.en_UK
dc.publisherCancer Research UK-
dc.relationDe Andrade M & Hastings G (2013) The marketing of e-cigarettes: a quick snapshot. Cancer Research UK.-
dc.rightsThe publisher has granted permission for use of this work in this Repository. Research conducted for Cancer Research UK.
dc.subjectharm reductionen_UK
dc.titleThe marketing of e-cigarettes: a quick snapshoten_UK
dc.typeWorking or Discussion Paperen_UK
dc.type.statusPublisher version-
dc.contributor.affiliationInstitute for Social Marketing-
dc.contributor.affiliationInstitute for Social Marketing-
Appears in Collections:Faculty of Health Sciences and Sport Working Papers

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