Please use this identifier to cite or link to this item:
http://hdl.handle.net/1893/13182
Appears in Collections: | Faculty of Health Sciences and Sport Journal Articles |
Peer Review Status: | Refereed |
Title: | Alcohol marketing: Grooming the next generation |
Author(s): | Hastings, Gerard Sheron, Nick |
Contact Email: | gerard.hastings@stir.ac.uk |
Keywords: | alcohol marketing youth Alcoholism Advertising Alcoholic beverages |
Issue Date: | Mar-2013 |
Date Deposited: | 3-Jun-2013 |
Citation: | Hastings G & Sheron N (2013) Alcohol marketing: Grooming the next generation (Editorial). BMJ, 346 (f1227). https://doi.org/10.1136/bmj.f1227 |
Abstract: | First paragraph: If protecting children from harm is the hallmark of a civilised society, the United Kingdom is failing the test when it comes to alcohol marketing. A new analysis conducted by the RAND Corporation for the European Commission shows that British regulatory structures are so flawed that teenagers, far from being shielded from alcohol promotion, are more exposed to it than are adults.1 It shows, for example, that 10-15 year olds in the UK see 10% more alcohol advertising on TV than their parents do. Even more shocking, when it comes to the specific sector of alcopops, they see 50% more. |
DOI Link: | 10.1136/bmj.f1227 |
Rights: | Publisher is open-access. Open access publishing allows free access to and distribution of published articles where the author retains copyright of their work by employing a Creative Commons attribution licence. Proper attribution of authorship and correct citation details should be given. |
Notes: | Output Type: Editorial |
Licence URL(s): | http://creativecommons.org/licenses/by-nc/3.0/ |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
alcohol marketing - grooming the next generation.pdf | Fulltext - Published Version | 195.59 kB | Adobe PDF | View/Open |
This item is protected by original copyright |
A file in this item is licensed under a Creative Commons License
Items in the Repository are protected by copyright, with all rights reserved, unless otherwise indicated.
The metadata of the records in the Repository are available under the CC0 public domain dedication: No Rights Reserved https://creativecommons.org/publicdomain/zero/1.0/
If you believe that any material held in STORRE infringes copyright, please contact library@stir.ac.uk providing details and we will remove the Work from public display in STORRE and investigate your claim.