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Appears in Collections:Faculty of Health Sciences and Sport Journal Articles
Peer Review Status: Refereed
Title: Alcohol marketing: Grooming the next generation
Author(s): Hastings, Gerard
Sheron, Nick
Contact Email:
Keywords: alcohol
Advertising Alcoholic beverages
Issue Date: Mar-2013
Date Deposited: 3-Jun-2013
Citation: Hastings G & Sheron N (2013) Alcohol marketing: Grooming the next generation (Editorial). BMJ, 346 (f1227).
Abstract: First paragraph: If protecting children from harm is the hallmark of a civilised society, the United Kingdom is failing the test when it comes to alcohol marketing. A new analysis conducted by the RAND Corporation for the European Commission shows that British regulatory structures are so flawed that teenagers, far from being shielded from alcohol promotion, are more exposed to it than are adults.1 It shows, for example, that 10-15 year olds in the UK see 10% more alcohol advertising on TV than their parents do. Even more shocking, when it comes to the specific sector of alcopops, they see 50% more.
DOI Link: 10.1136/bmj.f1227
Rights: Publisher is open-access. Open access publishing allows free access to and distribution of published articles where the author retains copyright of their work by employing a Creative Commons attribution licence. Proper attribution of authorship and correct citation details should be given.
Notes: Output Type: Editorial
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