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Appears in Collections:Literature and Languages Journal Articles
Peer Review Status: Refereed
Title: Ironic Discourse: Evasive Masculinity in British Men's Lifestyle Magazines
Author(s): Benwell, Bethan
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Keywords: masculinity
men’s lifestyle magazines
“new lad”
consumer culture
Issue Date: Jul-2004
Date Deposited: 27-May-2013
Citation: Benwell B (2004) Ironic Discourse: Evasive Masculinity in British Men's Lifestyle Magazines. Men and Masculinities, 7 (1), pp. 3-21.;
Abstract: This article takes as its textual focus the U.K. men’s lifestyle magazine and explores the notion that irony is strategically employed in the partial constitution (and evasion) of a specific masculine identity. It is frequently claimed that irony is a prominent feature of the postmodern condition, with its slippery ability to disclaim allegiances to particularpolitical or critical positions; within the men’s lifestyle magazine, we can see how irony functions both to give voice to reactionary and antifeminist sentiments and to continually destabilize the notion of a coherent and visible masculinity. The article focuses on both irony as a trope and irony as a mode of existence in the pursuit of describing the ambiguity inherent in magazine masculinity, and it engages with close textual and linguistic analysis of a magazine feature and an interview.
DOI Link: 10.1177/1097184X03257438
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