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dc.contributor.authorSquires, Claireen_UK
dc.contributor.editorProcter, Jen_UK
dc.contributor.editorBenwell, Ben_UK
dc.contributor.editorRobinson, Gen_UK
dc.description.abstractFirst paragraph: The UK publishing industry in the twenty-first century is one populated by high-profile, multicultural authors. Monica Ali, Hari Kunzru, Andrea Levy and Zadie Smith have enjoyed critical and commercial success, building on the literary and marketplace achievements of postcolonial writers such as Salman Rushdie, Ben Okri and Arundhati Roy. Postcolonial and multicultural writers, and novels with multicultural characters and with postcolonial themes, have been foregrounded by the mechanisms of the industry: its marketing activities; its literary awards; and by the literary media. Yet how does the British publishing industry cater for multicultural consumers, or, in the acronym predominantly used in official UK discourse, a BME (Black Minority Ethnic) readership?1 Using industry data and surveys, this chapter explores this question with regards to content, genre and access to reading material, and analyses how the operation of the book trade, and demographics of industry workers, might affect readership. It also considers whether the visibility of multicultural literary authors has inflected the production and consumption of works towards an exoticising mode which, it is argued, does not encompass diversity of writing and reading practices, including in terms of genre.en_UK
dc.relationSquires C (2012) Too Much Rushdie, not enough Romance?: The UK Publishing Industry and BME (Black Minority Ethnic) Readership. In: Procter J, Benwell B & Robinson G (eds.) Postcolonial Audiences: Readers, Viewers, Reception. Routledge Research in Postcolonial Literatures. Abingdon: Routledge, pp. 99-111.
dc.relation.ispartofseriesRoutledge Research in Postcolonial Literaturesen_UK
dc.rightsCopyright 2012 From Postcolonial Audiences: Readers, Viewers, Reception edited by James Procter, Bethan Benwell, and Gemma Robinson. Reproduced by permission of Taylor and Francis Group, LLC, a division of Informa plc. This work is to be used for your research or private study purposes only.en_UK
dc.titleToo Much Rushdie, not enough Romance?: The UK Publishing Industry and BME (Black Minority Ethnic) Readershipen_UK
dc.typePart of book or chapter of booken_UK
dc.type.statusVoR - Version of Recorden_UK
dc.citation.btitlePostcolonial Audiences: Readers, Viewers, Receptionen_UK
dc.contributor.affiliationEnglish Studiesen_UK
dc.subject.tagChildren's Books and Publishingen_UK
dc.subject.tagThe history of readingen_UK
dc.subject.tagPostcolonial Literatures and Theoryen_UK
dc.subject.tagModern Literatureen_UK
rioxxterms.typeBook chapteren_UK
local.rioxx.authorSquires, Claire|0000-0002-2257-9186en_UK
local.rioxx.projectInternal Project|University of Stirling|
local.rioxx.contributorProcter, J|en_UK
local.rioxx.contributorBenwell, B|en_UK
local.rioxx.contributorRobinson, G|en_UK
local.rioxx.filenameBenwell et al 1st pages_Ch6.pdfen_UK
Appears in Collections:Literature and Languages Book Chapters and Sections

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