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Appears in Collections:Faculty of Health Sciences and Sport Journal Articles
Peer Review Status: Refereed
Title: AIDS publicity: Some experiences from Scotland
Author(s): Hastings, Gerard
Leathar, Douglas S
Scott, A C
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Issue Date: 3-Jan-1987
Date Deposited: 3-Apr-2013
Citation: Hastings G, Leathar DS & Scott AC (1987) AIDS publicity: Some experiences from Scotland. BMJ, 294 (6563), pp. 48-49.
Abstract: First paragraph: The government has begun spending £20 million on publicity about the acquired immune deficiency syndrome (AIDS). Newspaper, television, and radio advertising will be used together with leaflets. Our experience with producing leaflets on AIDS in Scotland shows how important it is to evaluate any type of mass media publicity before it is widely released.
DOI Link: 10.1136/bmj.294.6563.48
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