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Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/11720
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dc.contributor.authorHastings, Gerarden_UK
dc.contributor.authorHaywood, Amanda Jen_UK
dc.date.accessioned2015-02-10T16:20:01Z-
dc.date.available2015-02-10T16:20:01Zen_UK
dc.date.issued1994en_UK
dc.identifier.urihttp://hdl.handle.net/1893/11720-
dc.description.abstractThis paper presents a response to Buchanan et al.'s critique of our previous paper 'Social Marketing and Communication in Health Promotion' (Health Promotion International, 6, 135-145). It examines their comments in five areas: consumer orientation, exchange, profitability, integrated approach and advertising. Our response takes issue with many of the points made by Buchanan et al., and suggests that the authors have failed to raise more legitimate and relevant questions about social marketing. Ultimately, it concludes that Buchanan says nothing to alter our original opinion that social marketing along with other disciplines, does have the potential to make a useful contribution to health promotion.en_UK
dc.language.isoenen_UK
dc.publisherOxford University Pressen_UK
dc.relationHastings G & Haywood AJ (1994) Social marketing: A critical response. Health Promotion International, 9 (1), pp. 59-63. https://doi.org/10.1093/heapro/9.1.59en_UK
dc.rightsThe publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.en_UK
dc.rights.urihttp://www.rioxx.net/licenses/under-embargo-all-rights-reserveden_UK
dc.subjectsocial marketingen_UK
dc.subjecthealth promotionen_UK
dc.subjectadvertisingen_UK
dc.titleSocial marketing: A critical responseen_UK
dc.typeJournal Articleen_UK
dc.rights.embargodate3000-12-01en_UK
dc.rights.embargoreason[Hastings_1994_Social_marketing_a_critical_response.pdf] The publisher does not allow this work to be made publicly available in this Repository therefore there is an embargo on the full text of the work.en_UK
dc.identifier.doi10.1093/heapro/9.1.59en_UK
dc.citation.jtitleHealth Promotion Internationalen_UK
dc.citation.issn1460-2245en_UK
dc.citation.issn0957-4824en_UK
dc.citation.volume9en_UK
dc.citation.issue1en_UK
dc.citation.spage59en_UK
dc.citation.epage63en_UK
dc.citation.publicationstatusPublisheden_UK
dc.citation.peerreviewedRefereeden_UK
dc.type.statusVoR - Version of Recorden_UK
dc.author.emailgerard.hastings@stir.ac.uken_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationUniversity of Strathclydeen_UK
dc.identifier.isiWOS:A1994NE79000008en_UK
dc.identifier.scopusid2-s2.0-0028012818en_UK
dc.identifier.wtid722057en_UK
dcterms.dateAccepted1994-12-31en_UK
dc.date.filedepositdate2013-04-03en_UK
rioxxterms.typeJournal Article/Reviewen_UK
rioxxterms.versionVoRen_UK
local.rioxx.authorHastings, Gerard|en_UK
local.rioxx.authorHaywood, Amanda J|en_UK
local.rioxx.projectInternal Project|University of Stirling|https://isni.org/isni/0000000122484331en_UK
local.rioxx.freetoreaddate3000-12-01en_UK
local.rioxx.licencehttp://www.rioxx.net/licenses/under-embargo-all-rights-reserved||en_UK
local.rioxx.filenameHastings_1994_Social_marketing_a_critical_response.pdfen_UK
local.rioxx.filecount1en_UK
local.rioxx.source0957-4824en_UK
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