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Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/11717
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dc.contributor.authorHastings, Gerarden_UK
dc.date.accessioned2015-02-10T10:04:41Z-
dc.date.available2015-02-10T10:04:41Zen_UK
dc.date.issued2006en_UK
dc.identifier.urihttp://hdl.handle.net/1893/11717-
dc.description.abstractPurpose - This paper aims to present the problem of obesity and associated ill health in the UK. It seeks to show how marketing by major companies contributes to this problem. Design/methodology/approach - This paper uses the case study of "Terry" to illustrate the issues involved. Findings - This paper finds that life expectancy is predicted to fall in the UK unless action is taken against the growth of obesity. The marketing of fast foods needs to be curtailed. Originality/value - Ten pledges are made to "Terry" to improve his health, pledges that can be applied to the whole nation.en_UK
dc.language.isoenen_UK
dc.publisherEmeralden_UK
dc.relationHastings G (2006) Ten promises to Terry: Towards a social marketing manifesto (Editorial). Health Education, 106 (1), pp. 5-8. https://doi.org/10.1108/09654280610637157en_UK
dc.rightsThe publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.en_UK
dc.rights.urihttp://www.rioxx.net/licenses/under-embargo-all-rights-reserveden_UK
dc.subjectObesityen_UK
dc.subjectPublic healthen_UK
dc.subjectSocial marketingen_UK
dc.subjectUnited Kingdomen_UK
dc.titleTen promises to Terry: Towards a social marketing manifestoen_UK
dc.typeJournal Articleen_UK
dc.rights.embargodate3000-12-01en_UK
dc.rights.embargoreason[Hastings_2006_Ten_promises_to_Terry.pdf] The publisher does not allow this work to be made publicly available in this Repository therefore there is an embargo on the full text of the work.en_UK
dc.identifier.doi10.1108/09654280610637157en_UK
dc.citation.jtitleHealth Educationen_UK
dc.citation.issn0965-4283en_UK
dc.citation.volume106en_UK
dc.citation.issue1en_UK
dc.citation.spage5en_UK
dc.citation.epage8en_UK
dc.citation.publicationstatusPublisheden_UK
dc.type.statusVoR - Version of Recorden_UK
dc.author.emailgerard.hastings@stir.ac.uken_UK
dc.description.notesOutput Type: Editorialen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.identifier.scopusid2-s2.0-31144475142en_UK
dc.identifier.wtid722198en_UK
dcterms.dateAccepted2006-12-31en_UK
dc.date.filedepositdate2013-04-03en_UK
rioxxterms.typeJournal Article/Reviewen_UK
rioxxterms.versionVoRen_UK
local.rioxx.authorHastings, Gerard|en_UK
local.rioxx.projectInternal Project|University of Stirling|https://isni.org/isni/0000000122484331en_UK
local.rioxx.freetoreaddate3000-12-01en_UK
local.rioxx.licencehttp://www.rioxx.net/licenses/under-embargo-all-rights-reserved||en_UK
local.rioxx.filenameHastings_2006_Ten_promises_to_Terry.pdfen_UK
local.rioxx.filecount1en_UK
local.rioxx.source0965-4283en_UK
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