Please use this identifier to cite or link to this item:
Full metadata record
DC FieldValueLanguage
dc.contributor.authorHastings, Gerard-
dc.description.abstractPurpose - This paper aims to present the problem of obesity and associated ill health in the UK. It seeks to show how marketing by major companies contributes to this problem. Design/methodology/approach - This paper uses the case study of "Terry" to illustrate the issues involved. Findings - This paper finds that life expectancy is predicted to fall in the UK unless action is taken against the growth of obesity. The marketing of fast foods needs to be curtailed. Originality/value - Ten pledges are made to "Terry" to improve his health, pledges that can be applied to the whole nation.en_UK
dc.relationHastings G (2006) Ten promises to Terry: Towards a social marketing manifesto (Editorial), Health Education, 106 (1), pp. 5-8.-
dc.rightsThe publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.-
dc.subjectPublic healthen_UK
dc.subjectSocial marketingen_UK
dc.subjectUnited Kingdomen_UK
dc.titleTen promises to Terry: Towards a social marketing manifesto (Editorial)en_UK
dc.typeJournal Articleen_UK
dc.rights.embargoreasonThe publisher does not allow this work to be made publicly available in this Repository therefore there is an embargo on the full text of the work.-
dc.citation.jtitleHealth Education-
dc.type.statusPublisher version (final published refereed version)-
dc.contributor.affiliationInstitute for Social Marketing-
Appears in Collections:Faculty of Health Sciences and Sport Journal Articles

Files in This Item:
File Description SizeFormat 
Hastings_2006_Ten_promises_to_Terry.pdf43.69 kBAdobe PDFUnder Permanent Embargo    Request a copy

This item is protected by original copyright

Items in the Repository are protected by copyright, with all rights reserved, unless otherwise indicated.

If you believe that any material held in STORRE infringes copyright, please contact providing details and we will remove the Work from public display in STORRE and investigate your claim.