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Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/11715
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dc.contributor.authorHastings, Gerarden_UK
dc.contributor.authorMacFadyen, Lynnen_UK
dc.date.accessioned2015-02-10T16:04:16Z-
dc.date.available2015-02-10T16:04:16Zen_UK
dc.date.issued2002-03en_UK
dc.identifier.urihttp://hdl.handle.net/1893/11715-
dc.description.abstractFirst paragraph: Anyone who doesn't believe that fear messages can change behaviour should try going into a crowded theatre and shouting "FIRE!" Certainly, such messages have served tobacco control well over the last 50 years. Even a casual glance at prevalence trends demonstrates the impact of the major revelations about smoking and ill health. The power of warnings is enhanced with evocative creative executions, provided the resulting fear does not overwhelm the audience, and adequate support with quitting is offered. The recent Australian campaign demonstrates the potential of this approach.en_UK
dc.language.isoenen_UK
dc.publisherBMJ Publishing Groupen_UK
dc.relationHastings G & MacFadyen L (2002) The limitations of fear messages. Tobacco Control, 11 (1), pp. 73-75. https://doi.org/10.1136/tc.11.1.73en_UK
dc.rightsThe publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.en_UK
dc.rights.urihttp://www.rioxx.net/licenses/under-embargo-all-rights-reserveden_UK
dc.subjectSmoking Psychological aspectsen_UK
dc.subjectTobacco Physiological effecten_UK
dc.subjectSmoking Social aspectsen_UK
dc.titleThe limitations of fear messagesen_UK
dc.typeJournal Articleen_UK
dc.rights.embargodate3000-01-01en_UK
dc.rights.embargoreason[Hastings_2002_The_limitations_of_fear_messages.pdf] The publisher does not allow this work to be made publicly available in this Repository therefore there is an embargo on the full text of the work.en_UK
dc.identifier.doi10.1136/tc.11.1.73en_UK
dc.citation.jtitleTobacco Controlen_UK
dc.citation.issn1468-3318en_UK
dc.citation.issn0964-4563en_UK
dc.citation.volume11en_UK
dc.citation.issue1en_UK
dc.citation.spage73en_UK
dc.citation.epage75en_UK
dc.citation.publicationstatusPublisheden_UK
dc.citation.peerreviewedRefereeden_UK
dc.type.statusVoR - Version of Recorden_UK
dc.author.emailgerard.hastings@stir.ac.uken_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationUniversity of Stirlingen_UK
dc.identifier.isiWOS:000174510300025en_UK
dc.identifier.scopusid2-s2.0-0036517525en_UK
dc.identifier.wtid722121en_UK
dcterms.dateAccepted2002-03-31en_UK
dc.date.filedepositdate2013-04-03en_UK
rioxxterms.typeJournal Article/Reviewen_UK
rioxxterms.versionVoRen_UK
local.rioxx.authorHastings, Gerard|en_UK
local.rioxx.authorMacFadyen, Lynn|en_UK
local.rioxx.projectInternal Project|University of Stirling|https://isni.org/isni/0000000122484331en_UK
local.rioxx.freetoreaddate3000-01-01en_UK
local.rioxx.licencehttp://www.rioxx.net/licenses/under-embargo-all-rights-reserved||en_UK
local.rioxx.filenameHastings_2002_The_limitations_of_fear_messages.pdfen_UK
local.rioxx.filecount1en_UK
local.rioxx.source0964-4563en_UK
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