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Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/11714
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dc.contributor.authorHastings, Gerarden_UK
dc.date.accessioned2015-02-10T00:40:54Z-
dc.date.available2015-02-10T00:40:54Zen_UK
dc.date.issued2003-06en_UK
dc.identifier.urihttp://hdl.handle.net/1893/11714-
dc.description.abstractIt is fifty years since Wiebe suggested that generic marketing principles could tackle health and welfare problems and thirty since Kotler christened this "social marketing." The future of social marketing depends on continuing this learning from commercial marketing and, in particular, its recent moves toward relational paradigms.en_UK
dc.language.isoenen_UK
dc.publisherSAGE Publications for the Macromarketing Societyen_UK
dc.relationHastings G (2003) Relational paradigms in social marketing. Journal of Macromarketing, 23 (1), pp. 6-15. https://doi.org/10.1177/0276146703023001006en_UK
dc.rightsThe publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.en_UK
dc.rights.urihttp://www.rioxx.net/licenses/under-embargo-all-rights-reserveden_UK
dc.subjectsocial marketingen_UK
dc.subjectrelationship marketingen_UK
dc.subjectbehavior changeen_UK
dc.subjectpartnershipsen_UK
dc.titleRelational paradigms in social marketingen_UK
dc.typeJournal Articleen_UK
dc.rights.embargodate2999-12-31en_UK
dc.rights.embargoreason[Hastings_2003_Relational_Paradigms_in_Social_Marketing.pdf] The publisher does not allow this work to be made publicly available in this Repository therefore there is an embargo on the full text of the work.en_UK
dc.identifier.doi10.1177/0276146703023001006en_UK
dc.citation.jtitleJournal of Macromarketingen_UK
dc.citation.issn1552-6534en_UK
dc.citation.issn0276-1467en_UK
dc.citation.volume23en_UK
dc.citation.issue1en_UK
dc.citation.spage6en_UK
dc.citation.epage15en_UK
dc.citation.publicationstatusPublisheden_UK
dc.citation.peerreviewedRefereeden_UK
dc.type.statusVoR - Version of Recorden_UK
dc.author.emailgerard.hastings@stir.ac.uken_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.identifier.wtid722145en_UK
dcterms.dateAccepted2003-06-30en_UK
dc.date.filedepositdate2013-04-03en_UK
rioxxterms.typeJournal Article/Reviewen_UK
rioxxterms.versionVoRen_UK
local.rioxx.authorHastings, Gerard|en_UK
local.rioxx.projectInternal Project|University of Stirling|https://isni.org/isni/0000000122484331en_UK
local.rioxx.freetoreaddate2999-12-31en_UK
local.rioxx.licencehttp://www.rioxx.net/licenses/under-embargo-all-rights-reserved||en_UK
local.rioxx.filenameHastings_2003_Relational_Paradigms_in_Social_Marketing.pdfen_UK
local.rioxx.filecount1en_UK
local.rioxx.source0276-1467en_UK
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