Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/11503
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dc.contributor.authorMunafo, Marcus-
dc.contributor.authorRoberts, Nicole-
dc.contributor.authorBauld, Linda-
dc.contributor.authorLeonards, Ute-
dc.date.accessioned2015-02-10T14:04:10Z-
dc.date.issued2011-08-
dc.identifier.urihttp://hdl.handle.net/1893/11503-
dc.description.abstractAims: To assess the impact of plain packaging on visual attention towards health warning information on cigarette packs. Design: Mixed-model experimental design, comprising smoking status as a between-subjects factor, and package type (branded versus plain) as a within-subjects factor. Setting: University laboratory. Participants: Convenience sample of young adults, comprising non-smokers (n = 15), weekly smokers (n = 14) and daily smokers (n = 14). Measurements: Number of saccades (eye movements) towards health warnings on cigarette packs, to directly index visual attention. Findings: Analysis of variance indicated more eye movements (i.e. greater visual attention) towards health warnings compared to brand information on plain packs versus branded packs. This effect was observed among non-smokers and weekly smokers, but not daily smokers. Conclusion: Among non-smokers and non-daily cigarette smokers, plain packaging appears to increase visual attention towards health warning information and away from brand information.en_UK
dc.language.isoen-
dc.publisherWiley-Blackwell for Society for the Study of Addiction-
dc.relationMunafo M, Roberts N, Bauld L & Leonards U (2011) Plain packaging increases visual attention to health warnings on cigarette packs in non-smokers and weekly smokers but not daily smokers, Addiction, 106 (8), pp. 1505-1510.-
dc.rightsThe publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.-
dc.subjectEye trackingen_UK
dc.subjecthealth warningsen_UK
dc.subjectplain packagingen_UK
dc.subjecttobaccoen_UK
dc.subjectvisual attentionen_UK
dc.titlePlain packaging increases visual attention to health warnings on cigarette packs in non-smokers and weekly smokers but not daily smokersen_UK
dc.typeJournal Articleen_UK
dc.rights.embargodate2999-12-31T00:00:00Z-
dc.rights.embargoreasonThe publisher does not allow this work to be made publicly available in this Repository therefore there is an embargo on the full text of the work.-
dc.identifier.doihttp://dx.doi.org/10.1111/j.1360-0443.2011.03430.x-
dc.citation.jtitleAddiction-
dc.citation.issn0965-2140-
dc.citation.volume106-
dc.citation.issue8-
dc.citation.spage1505-
dc.citation.epage1510-
dc.citation.publicationstatusPublished-
dc.citation.peerreviewedRefereed-
dc.type.statusPublisher version (final published refereed version)-
dc.author.emaillinda.bauld@stir.ac.uk-
dc.contributor.affiliationUniversity of Bristol-
dc.contributor.affiliationUniversity of Bath-
dc.contributor.affiliationInstitute for Social Marketing-
dc.contributor.affiliationUniversity of Bristol-
dc.rights.embargoterms2999-12-31-
dc.rights.embargoliftdate2999-12-31-
dc.identifier.isi000292649700016-
Appears in Collections:Faculty of Health Sciences and Sport Journal Articles

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