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dc.contributor.authorMacAskill, Susanen_UK
dc.contributor.authorLindridge, Andrewen_UK
dc.contributor.authorStead, Martineen_UK
dc.contributor.authorEadie, Douglasen_UK
dc.contributor.authorHayton, Paulen_UK
dc.contributor.authorBraham, Marken_UK
dc.description.abstractSmoking levels among prisoners are much higher than amongst the UK population as a whole. Our research focuses on the development and implementation of a pilot smoking cessation project: - Using a social marketing process combined with the Health Behaviour Model, 159 participants, drawn from four prisons, undertook a smoking cessation programme. - Data was collected using a case study approach, with a variety of research methods: primarily depth individual and mini-group qualitative interviews, but also document analysis and observation. - The findings draw on prisoners' perspectives in the context of the marketing mix in elements of the strategy design, implementation and evaluation. - The discussion identifies the need to maintain a consumer perspective, feeding into the marketing mix, and to identify and promote aspects of mutually beneficial exchange over and above basic health and monetary costs. The positive outcomes and insights gained show that using a social marketing strategy, as part of a smoking cessation programme, has important policy and practice implications. Lessons could be applied to other health issues and in similar settings such as forensic mental health.en_UK
dc.publisherJohn Wiley and Sonsen_UK
dc.relationMacAskill S, Lindridge A, Stead M, Eadie D, Hayton P & Braham M (2008) Social marketing with challenging target groups: smoking cessation in prisons in England and Wales. International Journal of Nonprofit and Voluntary Sector Marketing, 13 (3), pp. 251-261.
dc.rightsThe publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.en_UK
dc.subjectsmoking cessationen_UK
dc.titleSocial marketing with challenging target groups: smoking cessation in prisons in England and Walesen_UK
dc.typeJournal Articleen_UK
dc.rights.embargoreason[Eadie_2008_Social_marketing_with_challenging_target_groups.pdf] The publisher does not allow this work to be made publicly available in this Repository therefore there is an embargo on the full text of the work.en_UK
dc.citation.jtitleInternational Journal of Nonprofit and Voluntary Sector Marketingen_UK
dc.type.statusVoR - Version of Recorden_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationThe Open Universityen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationUniversity of Central Lancashireen_UK
dc.contributor.affiliationLeicestershire and Rutland NHS Primary Care Trusten_UK
rioxxterms.typeJournal Article/Reviewen_UK
local.rioxx.authorMacAskill, Susan|en_UK
local.rioxx.authorLindridge, Andrew|en_UK
local.rioxx.authorStead, Martine|0000-0002-3066-4604en_UK
local.rioxx.authorEadie, Douglas|en_UK
local.rioxx.authorHayton, Paul|en_UK
local.rioxx.authorBraham, Mark|en_UK
local.rioxx.projectInternal Project|University of Stirling|
Appears in Collections:Faculty of Health Sciences and Sport Journal Articles

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