Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/11348
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dc.contributor.authorCairns, Georginaen_UK
dc.contributor.authorMacDonald, Lauraen_UK
dc.contributor.authorDe Andrade, Marisaen_UK
dc.contributor.authorAngus, Kathrynen_UK
dc.date.accessioned2015-02-13T23:16:56Z-
dc.date.available2015-02-13T23:16:56Z-
dc.date.issued2011-09en_UK
dc.identifier.urihttp://hdl.handle.net/1893/11348-
dc.description.abstractExecutive Summary: A literature review of trust and reputation management by and for public health organisations involved in communicable disease control was conducted by the Institute for Social Marketing. The Institute is a joint research initiative of the University of Stirling and the Open University in the UK. The review examined the international English-language literature published during the period 2005-2010, drawn from a range of communication sub-disciplines. A glossary of the sub-disciplines is provided in the appendix. The evidence base was found to be in an emergent phase and is therefore somewhat limited, although largely consistent. Elements of good practice identified included the need for long-term and proactive planning of trust and reputation management; strong media relations skills; proactive relationship building with key stakeholders; integration with technical disease prevention and control functions; and enhanced commitment to transparency and two-way dialogues. A focus on crisis communication, mass (undifferentiated) communication and communication to support technical functions was apparent in the literature. A limited understanding of the role and nature of risk communication; the benefits of adopting a strategic, rather than reactive approach to trust and reputation management and the potential benefits of full integration with immediate and long-term public health goals was also apparent. Recommendations for future research and development of good practice are evaluations specifically focused on the impact of public health activities on trust and reputation; adopting a strategic approach to trust and reputation planning which coordinates the full range of communication functions and objectives; plus organisational capacity building in communication functions such as risk communication, environmental scanning and mass media relations.en_UK
dc.language.isoenen_UK
dc.publisherEuropean Centre for Disease Prevention and Controlen_UK
dc.relationCairns G, MacDonald L, De Andrade M & Angus K (2011) A literature review of trust and reputation management in communicable disease public health. European Centre for Disease Prevention and Control (ECDC). European Centre for Disease Prevention and Control. http://www.ecdc.europa.eu/en/publications/publications/forms/ECDC_DispForm.aspx?ID=763en_UK
dc.rightsThis literature review was commissioned by the European Centre for Disease Prevention and Control (ECDC), © Copyright is held jointly by the members of the Translating Health Communications Project Consortium. Reproduction is authorised, provided the source is acknowledged.en_UK
dc.subjectPublic healthen_UK
dc.subjectPrimary care (Medicine)en_UK
dc.titleA literature review of trust and reputation management in communicable disease public healthen_UK
dc.typeTechnical Reporten_UK
dc.contributor.sponsorEuropean Centre for Disease Prevention and Control (ECDC)en_UK
dc.citation.publicationstatusPublisheden_UK
dc.citation.peerreviewedRefereeden_UK
dc.type.statusVoR - Version of Recorden_UK
dc.identifier.urlhttp://www.ecdc.europa.eu/en/publications/publications/forms/ECDC_DispForm.aspx?ID=763en_UK
dc.author.emailg.a.cairns@stir.ac.uken_UK
dc.citation.isbn978-92-9193-308-2en_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.identifier.wtid731455en_UK
dc.contributor.orcid0000-0002-5351-4422en_UK
dcterms.dateAccepted2011-09-30en_UK
dc.date.filedepositdate2013-03-11en_UK
rioxxterms.typeTechnical Reporten_UK
rioxxterms.versionVoRen_UK
local.rioxx.authorCairns, Georgina|en_UK
local.rioxx.authorMacDonald, Laura|en_UK
local.rioxx.authorDe Andrade, Marisa|en_UK
local.rioxx.authorAngus, Kathryn|0000-0002-5351-4422en_UK
local.rioxx.projectInternal Project|University of Stirling|https://isni.org/isni/0000000122484331en_UK
local.rioxx.freetoreaddate2013-03-11en_UK
local.rioxx.licencehttp://www.rioxx.net/licenses/all-rights-reserved|2013-03-11|en_UK
local.rioxx.filenameTrust_Reputation_Management_Report.pdfen_UK
local.rioxx.filecount1en_UK
local.rioxx.source978-92-9193-308-2en_UK
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