Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/11034
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dc.contributor.authorStead, Martine-
dc.contributor.authorTagg, Stephen-
dc.contributor.authorMacKintosh, Anne Marie-
dc.contributor.authorEadie, Douglas-
dc.date.accessioned2018-04-10T23:35:20Z-
dc.date.issued2005-02-
dc.identifier.urihttp://hdl.handle.net/1893/11034-
dc.description.abstractThe Theory of Planned Behaviour (TPB) has been widely applied to the explanation of health and social behaviours. However, despite its potential to inform behaviour change efforts, there have been surprisingly few attempts to use the TPB to design actual interventions. In 1998, the Scottish Road Safety Campaign implemented a 3-year mass media campaign to reduce speeding on Scotland's roads which was explicitly shaped by the TPB's three main predictors: Attitude, Subjective Norms and Perceived Behavioural Control. A 4-year longitudinal cohort study examined the impact of the campaign on communications outcomes and on TPB constructs. Overall, empirical support was found for the decision to use TPB as the theoretical underpinning of the advertising. The advertising was effective in triggering desired communications outcomes, and was associated with significant changes in attitudes and affective beliefs about speeding. In conclusion, future directions for road safety advertising and for TPB research are discussed.en_UK
dc.language.isoen-
dc.publisherOxford University Press-
dc.relationStead M, Tagg S, MacKintosh AM & Eadie D (2005) Development and evaluation of a mass media Theory of Planned Behaviour intervention to reduce speeding, Health Education Research, 20 (1), pp. 36-50.-
dc.rightsThe publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.-
dc.titleDevelopment and evaluation of a mass media Theory of Planned Behaviour intervention to reduce speedingen_UK
dc.typeJournal Articleen_UK
dc.rights.embargodate2999-12-31T00:00:00Z-
dc.rights.embargoreasonThe publisher does not allow this work to be made publicly available in this Repository therefore there is an embargo on the full text of the work.-
dc.identifier.doihttp://dx.doi.org/10.1093/her/cyg093-
dc.identifier.pmid15198999-
dc.citation.jtitleHealth Education Research-
dc.citation.issn0268-1153-
dc.citation.volume20-
dc.citation.issue1-
dc.citation.spage36-
dc.citation.epage50-
dc.citation.publicationstatusPublished-
dc.citation.peerreviewedRefereed-
dc.type.statusPublisher version (final published refereed version)-
dc.author.emaildouglas.eadie@stir.ac.uk-
dc.contributor.affiliationInstitute for Social Marketing-
dc.contributor.affiliationUniversity of Strathclyde-
dc.contributor.affiliationInstitute for Social Marketing-
dc.contributor.affiliationInstitute for Social Marketing-
dc.rights.embargoterms2999-12-31-
dc.rights.embargoliftdate2999-12-31-
dc.identifier.isi000226199500004-
Appears in Collections:Faculty of Health Sciences and Sport Journal Articles

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