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dc.contributor.authorDevlin, Elinoren_UK
dc.contributor.authorAnderson, Susanen_UK
dc.contributor.authorHastings, Gerarden_UK
dc.contributor.authorMacFadyen, Lynnen_UK
dc.description.abstractCigarette on-pack messages are one of the principal vehicles for informing smokers about the risks of smoking and research has highlighted their role as a valid health communication tool. Furthermore, they have the potential to disrupt the powerful cigarette brand imagery associated with tobacco packaging. Responding to concerns within Europe that the old style on-pack messages were ineffective and the introduction of new tobacco product legislation across Europe (EU Directive 2001/37/EC), this study was conducted to explore European smokers' response to the changes. The research draws upon two main areas of health communication: the need to pre-test messages to ensure they are appropriate for their intended audience; and the increased effectiveness of targeting messages to specific segments of the population. Two main research areas were addressed. First, the extent to which the new messages were appropriate for smokers in Europe and second, the potential to provide targeted and personally relevant messages to smokers via tobacco packs. Fifty-six focus groups were conducted across seven European countries (Finland, France, Germany, Greece, Spain, Sweden and the UK) with 17-64-year-old smokers, half of whom were not thinking about quitting (pre-contemplators) and half of whom were thinking of quitting in the next 6 months (contemplators and preparers). Implications for future labelling practices within Europe are discussed.en_UK
dc.publisherOxford University Pressen_UK
dc.relationDevlin E, Anderson S, Hastings G & MacFadyen L (2005) Targeting smokers via tobacco product labelling: opportunities and challenges for Pan European health promotion. Health Promotion International, 20 (1), pp. 41-49.
dc.rightsThe publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.en_UK
dc.subjecttobacco labellingen_UK
dc.titleTargeting smokers via tobacco product labelling: opportunities and challenges for Pan European health promotionen_UK
dc.typeJournal Articleen_UK
dc.rights.embargoreason[Targeting smokers via product labelling.pdf] The publisher does not allow this work to be made publicly available in this Repository therefore there is an embargo on the full text of the work.en_UK
dc.citation.jtitleHealth Promotion Internationalen_UK
dc.type.statusVoR - Version of Recorden_UK
dc.contributor.affiliationUniversity of Stirlingen_UK
dc.contributor.affiliationUniversity of Strathclydeen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationUniversity of Stirlingen_UK
rioxxterms.typeJournal Article/Reviewen_UK
local.rioxx.authorDevlin, Elinor|en_UK
local.rioxx.authorAnderson, Susan|en_UK
local.rioxx.authorHastings, Gerard|en_UK
local.rioxx.authorMacFadyen, Lynn|en_UK
local.rioxx.projectInternal Project|University of Stirling|
local.rioxx.filenameTargeting smokers via product labelling.pdfen_UK
Appears in Collections:Faculty of Health Sciences and Sport Journal Articles

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