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Appears in Collections:Faculty of Health Sciences and Sport Journal Articles
Peer Review Status: Refereed
Title: Failure of self regulation of UK alcohol advertising
Other Titles: Alcohol advertising: the last chance saloon
Author(s): Hastings, Gerard
Brooks, Oona
Stead, Martine
Angus, Kathryn
Anker, Thomas
Farrell, Tom
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Issue Date: 20-Jan-2010
Citation: Hastings G, Brooks O, Stead M, Angus K, Anker T & Farrell T (2010) Failure of self regulation of UK alcohol advertising [Alcohol advertising: the last chance saloon]. BMJ, 340 (b5650).
Abstract: First paragraph: Research has established that alcohol advertising, like that for tobacco and fast food, influences behaviour. It encourages young people to drink alcohol sooner and in greater quantities. From a public health perspective, advertising of alcohol should clearly be limited. The United Kingdom has opted for a system of self regulatory controls that focuses primarily on the content of advertisements, with some limitations on the channels that can be used. This is overseen by the Advertising Standards Authority, through the Committee of Advertising Practice, which represents the interests of advertisers, agencies, and media owners.
DOI Link: 10.1136/bmj.b5650
Rights: Published in British Medical Journal (BMJ). Copyright: © 2010 BMJ Publishing Group Ltd.; BMJ 2010; 340:b5650

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