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Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/1095

Appears in Collections:Marketing and Retail Journal Articles
Peer Review Status: Refereed
Title: Social marketing and problem gambling: A critical perspective
Author(s): Moodie, Crawford
Hastings, Gerard
Contact Email: c.s.moodie@stir.ac.uk
Keywords: Gambling related-harm
Social marketing
Tobacco
Issue Date: May-2009
Publisher: Wiley-Blackwell / Society for the Study of Addiction
Citation: Moodie C & Hastings G (2009) Social marketing and problem gambling: A critical perspective, Addiction, 104 (5), pp. 692-693.
Abstract: The paper provides a timely reminder of the role of policy levers, harm-minimisation and health promotion in addressing important public health issues such as gambling, and a stark warning that gambling-related harm remains a much neglected concern. It also describes three interrelated factors marking out today’s gambling problems from those of the past: - extensive distribution channels have greatly increased accessibility; - technological innovation is out-stripping control efforts; - it has become an international phenomenon. In short, gambling is part of a growing global industry driven by powerful multinational corporations. These efforts are built on marketing. The authors briefly allude to marketing, as part of the solution, but we instead focus on its role as part of the problem. In the process we reinforce their argument that the public health response to gambling can learn much from tobacco control.
Type: Journal Article
URI: http://hdl.handle.net/1893/1095
URL: http://www3.interscience.wiley.com/journal/122309357/abstract
DOI Link: http://dx.doi.org/10.1111/j.1360-0443.2008.02482.x
Rights: Published in Addiction. Copyright: Wiley-Blackwell / Society for the Study of Addiction. The definitive version is available at www.blackwell-synergy.com.
Affiliation: Institute for Social Marketing
Institute for Social Marketing

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