Please use this identifier to cite or link to this item:
Full metadata record
DC FieldValueLanguage
dc.contributor.authorMoodie, Crawford-
dc.contributor.authorReith, Gerda-
dc.description.abstractThe 2005 Gambling Act in Britain requires all gambling operators to satisfy responsibility codes as a condition of licence, such as signage on electronic machines, and in the venues in which they are located, encouraging responsible gambling and signposting help available. This observational study found that eighteen months prior to the implementation of the Act, only 4.1% of the 1,351 electronic machines located in Glasgow City Centre displayed signs promoting responsible gambling and signposting the national Gamcare helpline. One month after the introduction of the Act, which stipulated that all machines must display such signage, this was only evident on 65% of machines. Other responsible gambling signage (posters, signs, leaflets, brochures) was not highly visible in either phase. These findings highlight two important points; first, most sectors of the gambling industry are not embracing the new social responsibility codes (or indeed even adhering to them); and, second, if licensing conditions are not made explicit, as is the case in Britain, the gambling industry can dictate what is meant by ‘responsible’ and so define what measures are sufficient to meet this criteria.en_UK
dc.publisherTaylor & Francis-
dc.relationMoodie C & Reith G (2009) Responsible gambling signage on electronic gaming machines, before and after the implementation of the United Kingdom Gambling Act: An observational study, International Gambling Studies, 9 (1), pp. 5-17.-
dc.rightsPublished in International Gambling Studies by Taylor & Francis.; This is an electronic version of an article published in International Gambling Studies, Volume 9, Issue 1 April 2009, pp. 5 - 17. International Gambling Studies is available online at:
dc.subjectResponsible gamblingen_UK
dc.subjectGambling acten_UK
dc.subjectGambling machinesen_UK
dc.subject.lcshGambling Great Britain-
dc.subject.lcshGambling Law and legislation Great Britain-
dc.titleResponsible gambling signage on electronic gaming machines, before and after the implementation of the United Kingdom Gambling Act: An observational studyen_UK
dc.typeJournal Articleen_UK
dc.rights.embargoreasonPublisher conditions require an 18 month embargo.-
dc.citation.jtitleInternational Gambling Studies-
dc.type.statusPost-print (author final draft post-refereeing)-
dc.contributor.affiliationInstitute for Social Marketing-
dc.contributor.affiliationUniversity of Glasgow-
Appears in Collections:Faculty of Health Sciences and Sport Journal Articles

Files in This Item:
File Description SizeFormat 
Responsible Gambling Signage.pdf58.88 kBAdobe PDFView/Open

This item is protected by original copyright

Items in the Repository are protected by copyright, with all rights reserved, unless otherwise indicated.

If you believe that any material held in STORRE infringes copyright, please contact providing details and we will remove the Work from public display in STORRE and investigate your claim.