Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/10782
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dc.contributor.authorCairns, Georginaen_UK
dc.contributor.authorMacDonald, Lauraen_UK
dc.contributor.authorAngus, Kathrynen_UK
dc.contributor.authorWalker, Lauraen_UK
dc.contributor.authorCairns-Haylor, Theodoraen_UK
dc.contributor.authorBowdler, Timothyen_UK
dc.date.accessioned2015-02-13T23:31:35Z-
dc.date.available2015-02-13T23:31:35Z-
dc.date.issued2012-10en_UK
dc.identifier.urihttp://hdl.handle.net/1893/10782-
dc.description.abstractIntroduction: A systematic literature review examined the published evidence on the effectiveness of European promotional communications for national immunisation schedule (NIS) vaccinations. The review was commissioned by the European Centre for Disease Prevention and Control (ECDC) and conducted by the Institute for Social Marketing at the University of Stirling.The purpose of the review: ‘Immunisation hesitancy' has negatively impacted population uptake of routine immunisation. A substantial body of evaluated communication activity promoting nationally indicated routine immunisation has been published. This systematic review of the evidence aims to: collate and map the types of promotional communication that have been used; assess the quality of the evaluative research reporting on these promotional communications; and assess the applicability of this evidence to immunisation policy, strategy and practice priorities. The analysis and findings are intended to provide a current status report on the evidence, and evidence gaps for good practice in national immunisation promotional communications, thus supporting countries in their communication activities for the prevention and control of communicable diseases.Objectives of the review: The review aimed to answer the following research questions: Which audiences have been targeted by NIS promotional communications? Which communication methods and approaches have been used to promote or reinforce NIS vaccination uptake? What theoretical underpinnings are used to inform communication methods and approaches? Which settings and communication channels have been used to promote or reinforce NIS vaccination uptake? What is the evidence for effectiveness of communication initiatives in changing or reinforcing knowledge, attitudes or behaviour towards NIS? What is the evidence for impact of NIS communication initiatives to control communicable disease? What impact have campaign communications promoting NIS had on public acceptance and vaccine uptake rates?en_UK
dc.language.isoenen_UK
dc.publisherEuropean Centre for Disease Prevention and Control (ECDC)en_UK
dc.relationCairns G, MacDonald L, Angus K, Walker L, Cairns-Haylor T & Bowdler T (2012) Systematic Literature Review of the Evidence for Effective National Immunisation Schedule Promotional Communications. European Centre for Disease Prevention and Control (ECDC) Insights into health communication. European Centre for Disease Prevention and Control (ECDC). http://ecdc.europa.eu/en/publications/Publications/Literature-review-national-immunisation-schedule-promotional-communications.pdfen_UK
dc.relation.ispartofseriesInsights into health communicationen_UK
dc.rightsPublisher allows this work to be made available in this repository. Published by European Centre for Disease Prevention and Control (ECDC) with the following policy: Reproduction is authorised, provided the source is acknowledged.en_UK
dc.titleSystematic Literature Review of the Evidence for Effective National Immunisation Schedule Promotional Communicationsen_UK
dc.typeTechnical Reporten_UK
dc.contributor.sponsorEuropean Centre for Disease Prevention and Control (ECDC)en_UK
dc.citation.publicationstatusPublisheden_UK
dc.type.statusVoR - Version of Recorden_UK
dc.identifier.urlhttp://ecdc.europa.eu/en/publications/Publications/Literature-review-national-immunisation-schedule-promotional-communications.pdfen_UK
dc.author.emailg.a.cairns@stir.ac.uken_UK
dc.citation.isbn9789291933907en_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationUniversity of Stirlingen_UK
dc.contributor.affiliationUniversity of Stirlingen_UK
dc.contributor.affiliationUniversity of Stirlingen_UK
dc.identifier.wtid752397en_UK
dc.contributor.orcid0000-0002-5351-4422en_UK
dc.date.filedepositdate2012-11-30en_UK
Appears in Collections:Faculty of Health Sciences and Sport Technical Reports

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