STORRE Collection: Electronic copies of Communications, Media and Culture reports and discussion papers. Electronic copies of Communications, Media and Culture reports and discussion papers. http://hdl.handle.net/1893/32876 2026-10-03T15:54:50Z 2026-10-03T15:54:50Z BCGP Governance In Practice Report MacRury, Iain Nunez-Gomes, Patricia Hardy, Jonathan Wysokinski, Maciej http://hdl.handle.net/1893/38264 2026-08-27T00:08:44Z 2026-01-31T00:00:00Z Title: BCGP Governance In Practice Report Author(s): MacRury, Iain; Nunez-Gomes, Patricia; Hardy, Jonathan; Wysokinski, Maciej 2026-01-31T00:00:00Z Branded Content Governance: Problems and Mitigations. MacRury, Iain Hardy, Jonathan Nunez-Gomez, Patricia http://hdl.handle.net/1893/37231 2025-09-20T01:16:58Z 2025-06-27T00:00:00Z Title: Branded Content Governance: Problems and Mitigations. Author(s): MacRury, Iain; Hardy, Jonathan; Nunez-Gomez, Patricia Abstract: From influencer posts, sponsored podcasts and product placements to AI-generated ads and personalised recommendations, branded content is central to the media we use every day. As media and marketing become more intertwined, it’s increasingly important to understand how this content is created, experienced — and regulated. This report sets out the summary analysis and recommendations made by the Branded Content Governance Project (BCGP). It is designed to serve as an executive summary for our analysis of ‘problems’ relating to branded content practices and to the governance of branded content, and ‘mitigations’, actions that could help to remove or reduce those problems. Our analysis is set out in greater detail in other project reports and outputs, including Mapping the Media-Marketing Ecology and Branded Content Governance: 32-country comparative analysis. 2025-06-27T00:00:00Z The secret life of cars and what they reveal about us Benson, Richard MacRury, Iain Marsh, Peter http://hdl.handle.net/1893/33617 2025-09-25T02:43:34Z 2007-01-01T00:00:00Z Title: The secret life of cars and what they reveal about us Author(s): Benson, Richard; MacRury, Iain; Marsh, Peter Abstract: An exploration of cars, communication and psychologies 2007-01-01T00:00:00Z A Lasting Legacy for London? Assessing the legacy of the Olympic Games and Paralympic Games Poynter, Gavin Blake, Andrew MacRury, Iain Roberts, Emma Jaunky, Gavin Berzins, Karina http://hdl.handle.net/1893/33602 2025-09-25T02:47:37Z 2007-05-01T00:00:00Z Title: A Lasting Legacy for London? Assessing the legacy of the Olympic Games and Paralympic Games Author(s): Poynter, Gavin; Blake, Andrew; MacRury, Iain; Roberts, Emma; Jaunky, Gavin; Berzins, Karina Abstract: Research commissioned by the London Assembly: The IOC provides a comprehensive library of reports and bid documentation for each summer Olympiad. The bid documents of all applicant cities and the IOC evaluation of the bids are contained on the IOC website. Each host city has also been required to provide a comprehensive report on the Games and its legacy; this takes the form of a final report typically published about two years after the completion of the Games. These documents offer a useful starting point for an economic evaluation of each Olympic event. Most non-IOC economic impact studies have focused upon specific cities and events and have not utilised indicators that may be transposed easily from one host city to another. The main exception is Preuss (2004). There is also a significant literature relating to the development of the IOC’s Olympic Global Games Impact Study (OGGI). 2007-05-01T00:00:00Z