Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/9033
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dc.contributor.authorYong, Hua-Hieen_UK
dc.contributor.authorBorland, Ronen_UK
dc.contributor.authorCummings, K Michaelen_UK
dc.contributor.authorHammond, Daviden_UK
dc.contributor.authorO'Connor, Richard Jen_UK
dc.contributor.authorHastings, Gerarden_UK
dc.contributor.authorKing, Billen_UK
dc.date.accessioned2015-02-10T04:16:02Z-
dc.date.available2015-02-10T04:16:02Zen_UK
dc.date.issued2011-12en_UK
dc.identifier.urihttp://hdl.handle.net/1893/9033-
dc.description.abstractAim - This paper examines how smokers' beliefs about 'light/mild' cigarettes in Australia, Canada and the United Kingdom were affected by the removal of misleading 'light/mild' terms from packs. Design, setting and participants - The data come from the first seven waves (2002–09) of the International Tobacco Control Policy Evaluation (ITC) Four-Country Survey, an annual cohort telephone survey of adult smokers in Canada, the United States, the United Kingdom and Australia (21 613 individual cases). 'Light' and 'mild' descriptors were removed in 2003 in the United Kingdom, in 2006 in Australia and in 2007 in Canada. We compare beliefs about 'light' cigarettes both before and after the bans, with those of smokers in the United States serving as the control condition. Measures - Smokers' beliefs about 'light' cigarettes were assessed using a set of statements rated on a five-point 'agree'–'disagree' scale. Findings - The proportions of respondents reporting misperceptions about light cigarettes declined between 2002 and 2009 in all four countries. There were marked temporary reductions in reported misperceptions in the United Kingdom and Australia, but not in Canada, following the removal of 'light/mild' descriptors. Conclusions - Removal of 'light/mild' descriptors and tar, nicotine and carbon monoxide yield information from cigarette packs is insufficient to effectively eliminate false beliefs. The combination of alternative descriptors and design features that produce differences in taste strength and harshness, independent of actual intakes, are sufficient to produce or sustain the same misbeliefs.en_UK
dc.language.isoenen_UK
dc.publisherWiley-Blackwellen_UK
dc.relationYong H, Borland R, Cummings KM, Hammond D, O'Connor RJ, Hastings G & King B (2011) Impact of the removal of misleading terms on cigarette pack on smokers' beliefs about 'light/mild' cigarettes: cross-country comparisons. Addiction, 106 (12), pp. 2204-2213. https://doi.org/10.1111/j.1360-0443.2011.03533.xen_UK
dc.rightsThe publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.en_UK
dc.rights.urihttp://www.rioxx.net/licenses/under-embargo-all-rights-reserveden_UK
dc.subjecttobaccoen_UK
dc.subjectsmokingen_UK
dc.subjectbeliefsen_UK
dc.subjectSmoking cessationen_UK
dc.subjectSmoking -Prevention and controlen_UK
dc.subjectAdvertising Cigarettes Great Britainen_UK
dc.titleImpact of the removal of misleading terms on cigarette pack on smokers' beliefs about 'light/mild' cigarettes: cross-country comparisonsen_UK
dc.typeJournal Articleen_UK
dc.rights.embargodate3000-01-01en_UK
dc.rights.embargoreason[hastings_addiction_2011.pdf] The publisher does not allow this work to be made publicly available in this Repository therefore there is an embargo on the full text of the work.en_UK
dc.identifier.doi10.1111/j.1360-0443.2011.03533.xen_UK
dc.citation.jtitleAddictionen_UK
dc.citation.issn1360-0443en_UK
dc.citation.issn0965-2140en_UK
dc.citation.volume106en_UK
dc.citation.issue12en_UK
dc.citation.spage2204en_UK
dc.citation.epage2213en_UK
dc.citation.publicationstatusPublisheden_UK
dc.citation.peerreviewedRefereeden_UK
dc.type.statusVoR - Version of Recorden_UK
dc.author.emailgerard.hastings@stir.ac.uken_UK
dc.contributor.affiliationCancer Council Victoriaen_UK
dc.contributor.affiliationCancer Council Victoriaen_UK
dc.contributor.affiliationRoswell Park Cancer Instituteen_UK
dc.contributor.affiliationUniversity of Waterlooen_UK
dc.contributor.affiliationRoswell Park Cancer Instituteen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationCancer Council Victoriaen_UK
dc.identifier.isiWOS:000296534200023en_UK
dc.identifier.scopusid2-s2.0-80455143683en_UK
dc.identifier.wtid769791en_UK
dcterms.dateAccepted2011-12-31en_UK
dc.date.filedepositdate2012-09-10en_UK
rioxxterms.typeJournal Article/Reviewen_UK
rioxxterms.versionVoRen_UK
local.rioxx.authorYong, Hua-Hie|en_UK
local.rioxx.authorBorland, Ron|en_UK
local.rioxx.authorCummings, K Michael|en_UK
local.rioxx.authorHammond, David|en_UK
local.rioxx.authorO'Connor, Richard J|en_UK
local.rioxx.authorHastings, Gerard|en_UK
local.rioxx.authorKing, Bill|en_UK
local.rioxx.projectInternal Project|University of Stirling|https://isni.org/isni/0000000122484331en_UK
local.rioxx.freetoreaddate3000-01-01en_UK
local.rioxx.licencehttp://www.rioxx.net/licenses/under-embargo-all-rights-reserved||en_UK
local.rioxx.filenamehastings_addiction_2011.pdfen_UK
local.rioxx.filecount1en_UK
local.rioxx.source0965-2140en_UK
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