|Appears in Collections:||Faculty of Health Sciences and Sport Journal Articles|
|Peer Review Status:||Refereed|
|Title:||The influence of branding on adolescent smoking behaviour: Exploring the mediating role of image and attitudes|
|Other Titles:||The influence of branding on adolescent smoking|
|Authors:||Grant, Ian C|
MacKintosh, Anne Marie
|Citation:||Grant IC, Hassan L, Hastings G, MacKintosh AM & Eadie D (2008) The influence of branding on adolescent smoking behaviour: Exploring the mediating role of image and attitudes, International Journal of Nonprofit and Voluntary Sector Marketing, 13 (3), pp. 275-285.|
|Abstract:||Enhancing our understanding of the possible impact that tobacco marketing has on adolescent smoking continues to be an important issue for those involved in the marketing and public health domains. Adolescence is recognised as a time of fundamental change. Commercial brands traditionally achieve their ‘youth credibility’ as a result of the carefully crafted, symbiotic practices of awareness generation and image formation. Evidence exists on how tobacco advertisers create branded properties using traditional forms of advertising. Since 2003, such advertising has been comprehensively banned. This study investigates the continuing effects of tobacco marketing communications in a post advertising era. In this article, we examine the process of brand awareness, brand image, attitude formation and intention to smoke by adolescents. Based on 926 respondents from a UK wide study, we build a conceptual model to assess the inter-relationships between these constructs. Our model also examines the potential influences of peers on adolescents’ attitude toward smoking and intention to smoke. Results based on structural equation modelling show strong influence of branding on both attitude and intention. These finding have important implications for government anti-smoking policies particularly in regard to generic packaging and point of sale displays.|
|Rights:||The publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author; you can only request a copy if you wish to use this work for your own research or private study|
|Grant et al IJNVCM Influence of branding.pdf||146.46 kB||Adobe PDF||Under Embargo until 31/12/2999 Request a copy|
Note: If any of the files in this item are currently embargoed, you can request a copy directly from the author by clicking the padlock icon above. However, this facility is dependent on the depositor still being contactable at their original email address.
This item is protected by original copyright
Items in the Repository are protected by copyright, with all rights reserved, unless otherwise indicated.
If you believe that any material held in STORRE infringes copyright, please contact email@example.com providing details and we will remove the Work from public display in STORRE and investigate your claim.