Marketing and Retail eTheses : [37] Collection home page

This collection contains electronic copies of theses produced by Marketing and Retail students.

Note: Some items may not be viewable as they are being prepared for publication.

The copyright in theses in this collection remains with the author, unless it is stated to have been assigned to the University of Stirling. The University of Stirling reserves the right to keep electronic copies for consultation in both cases.

Browse
Subscribe to this collection to receive daily e-mail notification of new additions RSS Feed RSS Feed RSS Feed
Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 37
 next >
Issue DateTitleAuthor(s)Type
Jun-2014Making Stories: An Investigation of Personal Brand Narratives in the Scottish Craft Microenterprise SectorTelford, N J MThesis or Dissertation
2014Packaging as a marketing tool: Adolescents’ perceptions of branded and plain tobacco packagingFord, AllisonThesis or Dissertation
2014Service Brand Equity in Developing Economies: The Case of Egyptian Banking SectorHegazy, Ahmed Elsayed GalalThesis or Dissertation
2014Alcohol Marketing and Young People's Drinking: The Role of Perceived Social NormsKenny, PatrickThesis or Dissertation
2014Entrepreneurial Marketing and the Zarathustrian Entrepreneur: Thoughts, Words and DeedsSethna, ZubinThesis or Dissertation
2013Explaining and predicting the single channel versus multi-channel consumer: the case of an embarrassing productLondono, Juan CarlosThesis or Dissertation
2013The Adoption of e-commerce in SMEs: An Empirical Investigation in EgyptRabie, MohamedThesis or Dissertation
12-Dec-2012Knowledge is Power? A market orientation approach to the global value chain analysis of aquaculture: Two cases linking Southeast Asia and the EUKelling, IngridThesis or Dissertation
2012Factors Affecting Store Brand Purchase in the Greek Grocery MarketSarantidis, ParaskeviThesis or Dissertation
2012Impacts of Foreign Retail Entry on the Host Country: The Canadian Apparel IndustryEvans, ElizabethThesis or Dissertation
Mar-2012Corporate and Social Responsibility in Professional Football Club OrganizationsKolyperas, DimitriosThesis or Dissertation
9-Dec-2011Pharmaffiliation: A Model of Intra-Elite Communication in Pharmaceutical Regulationde Andrade, MarisaThesis or Dissertation
30-Nov-2011Place Marketing and the Antecedents of Sustainable Competitive PlacesJaafar, NorizanThesis or Dissertation
1991Consumer perceptions of large retail stores in JapanLarke, RoyThesis or Dissertation
Feb-2011Critical Social Marketing: Assessing the Cumulative Impact of Alcohol Marketing on Youth DrinkingGordon, RossThesis or Dissertation
12-Nov-2010Window dressing? Women, careers and retail managementBroadbridge, AdelinaThesis or Dissertation
2001The internationalisation of foreign fashion retailers into the UK - identifying the motives, methods and operational challengesMoore, Christopher M.Thesis or Dissertation
2009The Transformed Consumer: collective practices and identity work in an emotional communityDunnett, SusanThesis or Dissertation
1998Mood and motivation in shopping behaviourHibbert, Sally A.Thesis or Dissertation
1994Spatial implications of organisational and technological change in Japanese retailingHarris, A. DavidThesis or Dissertation
Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 37
 next >