Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/828
Appears in Collections:Marketing and Retail Journal Articles
Peer Review Status: Refereed
Title: The role of health consciousness, food safety concern and ethical identity on attitudes and intentions towards organic food
Authors: Michaelidou, Nina
Hassan, Louise
Keywords: Organic foods
Health consciousness
Food safety
Ethical self-identity
Structural equation modeling
Attitudes and intentions
Rural consumers
Issue Date: Mar-2008
Publisher: Blackwell Publishing
Citation: Michaelidou N & Hassan L (2008) The role of health consciousness, food safety concern and ethical identity on attitudes and intentions towards organic food, International Journal of Consumer Studies, 32 (2), pp. 163-170.
Abstract: The paper examines the roles of health consciousness, food safety concern and ethical self identity in predicting attitudes and purchase intention within the context of organic produce. A conceptual model is derived and tested via structural equation modelling. Findings indicate food safety as the most important predictor of attitude while health consciousness appears to be the least important motive in contrast to findings from some previous research. In addition, ethical self identity is found to predict both attitudes and intention to purchase organic produce emphasizing that respondents’ identification with ethical issues affects their attitudes and subsequent consumption choices.
Type: Journal Article
URI: http://hdl.handle.net/1893/828
DOI Link: http://dx.doi.org/10.1111/j.1470-6431.2007.00619.x
Rights: Published in International Journal of Consumer Studies by Blackwell Publishing. The definitive version is available at www.blackwell-synergy.com
Affiliation: University of Birmingham
University of Stirling

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