Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/825
Appears in Collections:Faculty of Health Sciences and Sport Journal Articles
Peer Review Status: Refereed
Title: Exploring the effectiveness of cigarette warning labels: Findings from the United States and United Kingdom arms of the International Tobacco Control (ITC) Four Country Survey
Authors: Hassan, Louise
Hastings, Gerard
Shiu, Edward M K
Thrasher, James F
Fong, Geoffrey T
Hastings, Gerard
Contact Email: gerard.hastings@stir.ac.uk
Keywords: Smoking
Warning Labels
Issue Date: 2008
Publisher: John Wiley & Sons
Citation: Hassan L, Hastings G, Shiu EMK, Thrasher JF, Fong GT & Hastings G (2008) Exploring the effectiveness of cigarette warning labels: Findings from the United States and United Kingdom arms of the International Tobacco Control (ITC) Four Country Survey, International Journal of Nonprofit and Voluntary Sector Marketing, 13 (3), pp. 263-274.
Abstract: • This article explores the effectiveness of cigarette warning labels across two countries, one (the UK) with new and stricter legislation where text based labels have been made more prominent and one (the USA) with less stringent regulation, where labels are less visible. Using longitudinal data from the two countries, the research seeks to investigate the impact of the different types of warning labels on the information processing by consumers. This paper assesses the effectiveness of warning labels in terms of: consumer attention, elaboration, contemplation on quitting and behavioural compliance. This study provides a comprehensive examination of these key factors in a fixed causal sequence. Structural equation modelling was used to test this model based on longitudinal panel survey data from the International Tobacco Control Policy Four Country Survey. Analysis of a sample of 901 US smokers and 1459 UK smokers yielded results in full support of all hypothesized relationships in the model proposed for both countries. Findings suggest that the new European Union policy of more prominent warning labels has a direct effect on influencing smokers’ compliance.
Type: Journal Article
URI: http://hdl.handle.net/1893/825
DOI Link: http://dx.doi.org/10.1002/nvsm.328
Rights: The publisher does not allow this work to be made publicly available in this Repository Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author; you can only request a copy if you wish to use this work for your own research or private study.; The publisher does not allow this work to be made publicly available in this Repository therefore there is an embargo on the full text of the work.
Affiliation: University of Stirling
Institute for Social Marketing
University of Strathclyde
University of South Carolina
University of Waterloo
Socio-Management

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