Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/7493
Appears in Collections:Communications, Media and Culture Journal Articles
Peer Review Status: Refereed
Title: Implications of globalisation for the public relations practice
Authors: Jahansoozi, Julia
Cooper, Eric
Contact Email: Julia.Jahansoozi@stir.ac.uk
Keywords: globalization, culture, public relations
Issue Date: 2005
Publisher: Methodist University of São Paulo
Citation: Jahansoozi J & Cooper E (2005) Implications of globalisation for the public relations practice, Comunicacao e Sociedade, 8, pp. 219-225.
Abstract: This discussion paper explores the concept of globalisation, the impact of globalisation on culture, and the implications for public relations practitioners. Globalisation, viewed from a narrow perspective, may lead to a certain amount of global 'sameness'. In other aspects, ethnic and cultural identites are getting stronger; the reverse of what subscribers to the notion of Western cultural imperialism expect. For public relations practitioners in the field of international public relations there are many implications that at first might not be recognized if the simplistic view that globalisation leads to a homogenized global culture is adhered to. 
Type: Journal Article
URI: http://hdl.handle.net/1893/7493
URL: http://www.cecs.uminho.pt/journal/icsjournal08.html
Rights: The publisher has not responded to our queries therefore this work cannot be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.
Affiliation: Communications, Media and Culture
Lancashire Business School

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