Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/7417
Appears in Collections:Marketing and Retail Journal Articles
Peer Review Status: Refereed
Title: Oppnar krokfanget fisk prispremie i detaljistmarkedet?
Other Titles: Can line-caught fish command a price premium in the retail market?
Authors: Sogn-Grundvag, Geir
Larsen, Thomas A
Young, James
Contact Email: jay1@stir.ac.uk
Issue Date: 2012
Publisher: Nofima
Citation: Sogn-Grundvag G, Larsen TA & Young J (2012) Oppnar krokfanget fisk prispremie i detaljistmarkedet?, Okonomisk Fiskeriforskning, 22 (1), pp. 1-10.
Abstract: Abstract in Norwegian: Denne artikkelen rapporterer den første vitenskapelige studien som har undersøkt om krokfanget fisk oppnår en prispremie i detaljistmarkedet. Studien er basert på ukentlige prisobservasjoner av 63 ulike kjølte og brettpakkede produkter av torsk og hyse i utvalgte britiske supermarkeder over en periodepå 57 uker. Studien undersøker også mulige prispremier for andre observerbare produktegenskapersom produktform og MSC‐merking i tillegg til prisforskjeller mellom supermarkedskjeder. Resultateneviser at egenskapen "krokfanget" gir en prispremie på 22 og 10 prosent for henholdsvis torsk og hyse, og at miljømerket MSC gir en prispremie på 15 prosent for hyse. Abstract in English:This paper is the first published study to examine whether line‐caught fish gains a price premium at the supermarket level of the value chain. The study also examines possible price premiums for other observable attributes such as product form and MSC‐labelling in addition to any differences in pricing between the supermarkets. The study is based on 57 weekly observations of chilled cod and haddock in seven different supermarkets in the UK. The results show that the "line‐caught" attribute gives cod and haddock a price premium of 22% and 10%, respectively. The MSC‐label fetches a 15% price premium on haddock products.
Type: Journal Article
URI: http://hdl.handle.net/1893/7417
URL: http://okonomiskfiskeriforskning.no/wp-content/uploads/2014/05/Sogn-Grundvag-Larsen-and-Young.pdf
Rights: Publisher allows this work to be made available in this repository. Published in Okonomisk Fiskeriforskning by Nofima, copyright 2012. The original publication is available at http://www.nofima.no/en/artikkel/okonomisk-fiskeriforskning-2012-1
Affiliation: University of Stirling
NOFIMA, Norway
Marketing and Retail Division

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