Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/6973

Appears in Collections:Marketing and Retail Conference Papers and Proceedings
Peer Review Status: Refereed
Authors: Brownlie, Douglas
Contact Email: db3@stir.ac.uk
Title: On the Public Understanding of 'Market-ing': battles for vision, legitimacy and form
Editors: Patterson, A
Oakes, S
Citation: Brownlie D (2011) On the Public Understanding of 'Market-ing': battles for vision, legitimacy and form In: Patterson A, Oakes S (ed.) Proceedings of the Academy of Marketing Conference 2011: Marketing Field Forever, Liverpool: Academy of Marketing. Academy of Marketing Conference 2011: Marketing Field Forever, 5.7.2011 - 7.7.2011, University of Liverpool Management School, Liverpool.
Issue Date: 2011
Conference Name: Academy of Marketing Conference 2011: Marketing Field Forever
Conference Dates: 2011-07-05T00:00:00Z
Conference Location: University of Liverpool Management School, Liverpool
Abstract: The paper argues we need to re-imagine the broader horizons of marketing in the light of significant changes, not only to the evolving institutional context and conduct of governance, but also to the place of marketing among the collective consciousness of citizens, consumers, workers - those autonomous partners in the expanding ‘contractualism' which will underpin the newly emerging market-based service delivery enterprises of a privatising state.
Type: Conference Paper
Status: Author Version
Rights: Paper presented at the annual Academy of Marketing Conference, Marketing Fields Forever. The papers are entirely in the public domain, and are available to access by the general public. https://marketing.conference-services.net/programme.asp?conferenceID=2342&action=prog_list&session=15827
URI: http://hdl.handle.net/1893/6973
URL: http://www.academyofmarketing.org/conference-2011/documentation.html
Affiliation: Marketing and Retail Division

Files in This Item:
File Description SizeFormat 
AM2011_0367_Paper.pdf199.32 kBAdobe PDFView/Open


This item is protected by original copyright



Items in the Repository are protected by copyright, with all rights reserved, unless otherwise indicated.

If you believe that any material held in STORRE infringes copyright, please contact library@stir.ac.uk providing details and we will remove the Work from public display in STORRE and investigate your claim.