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Appears in Collections:Communications, Media and Culture Book Chapters and Sections
Title: The Role of Research in Shaping and Measuring Communication: London's bid to hold the 2012 Games
Authors: Spencer, Claire
Jahansoozi, Julia
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Editors: van, Ruler B
Vercic, AT
Vercic, D
Citation: Spencer C & Jahansoozi J (2008) The Role of Research in Shaping and Measuring Communication: London's bid to hold the 2012 Games. In: van Ruler B, Vercic AT, Vercic D (ed.). Public relations metrics: Research and evaluation. Routledge Communication Series, Abingdon, Oxon: Taylor and Francis (Routledge), pp. 182- 206.
Keywords: Public Relations
Issue Date: 2008
Publisher: Taylor and Francis (Routledge)
Series/Report no.: Routledge Communication Series
Rights: The publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.
Type: Part of book or chapter of book
Affiliation: i to i research
Communications, Media and Culture

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