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http://hdl.handle.net/1893/4388| Appears in Collections: | Communications, Media and Culture Book Chapters and Sections |
| Title: | The Role of Research in Shaping and Measuring Communication: London's bid to hold the 2012 Games |
| Author(s): | Spencer, Claire Jahansoozi, Julia |
| Contact Email: | Julia.Jahansoozi@stir.ac.uk |
| Editor(s): | van Ruler, B Vercic, AT Vercic, D |
| Citation: | Spencer C & Jahansoozi J (2008) The Role of Research in Shaping and Measuring Communication: London's bid to hold the 2012 Games. In: van Ruler B, Vercic A & Vercic D (eds.) Public relations metrics: Research and evaluation. Routledge Communication Series. Abingdon, Oxon: Taylor and Francis (Routledge), pp. 182-206. http://www.routledge.com/books/details/9780805862737/ |
| Keywords: | Public Relations Communication Evaluation Olympics Olympic Games (30th) : --2012 : --London, England Olympics social aspects Hosting of sporting events Management Hosting of sporting events Economic aspects |
| Issue Date: | 2008 |
| Date Deposited: | 2-Apr-2012 |
| Series/Report no.: | Routledge Communication Series |
| Rights: | The publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study. |
| URL: | http://www.routledge.com/books/details/9780805862737/ |
| Licence URL(s): | http://www.rioxx.net/licenses/under-embargo-all-rights-reserved |
| File | Description | Size | Format | |
|---|---|---|---|---|
| JJShaping12.pdf | Fulltext - Published Version | 12.87 MB | Adobe PDF | Under Embargo until 3000-12-01 Request a copy |
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