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Appears in Collections:Communications, Media and Culture Journal Articles
Peer Review Status: Refereed
Title: Images of Women in General Interest and Fashion Magazine Advertisements from 1955 to 2002
Authors: Lindner, Katharina
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Keywords: gender roles
gender stereotypes
content analysis
Issue Date: Oct-2004
Publisher: Springer Verlag
Citation: Lindner K (2004) Images of Women in General Interest and Fashion Magazine Advertisements from 1955 to 2002, Sex Roles, 51 (7-8), pp. 409-421.
Abstract: This study was designed to examine the portrayal of women in advertisements in a general interest magazine (i.e., Time) and a women's fashion magazine (i.e., Vogue) over the last 50 years. The coding scheme used for this analysis was based on the one developed by sociologist Erving Goffman in the 1970s, which focuses primarily on the subtle and underlying clues in the picture content of advertisements that containmessages in terms of (stereotypical) gender roles. The results of this study show that, overall, advertisements in Vogue, a magazine geared toward a female audience,depict women more stereotypically than do those in Time, a magazine with the general public as a target audience. In addition, only a slight decrease in the stereotypical depiction of women was found over time, despite the influence of the Women's Movement.
Type: Journal Article
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Rights: The publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author; you can only request a copy if you wish to use this work for your own research or private study.
Affiliation: Communications, Media and Culture

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