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http://hdl.handle.net/1893/36111| Appears in Collections: | Faculty of Health Sciences and Sport Journal Articles |
| Peer Review Status: | Refereed |
| Title: | Iluma-nating: IQOS variant enters the Guatemalan market |
| Author(s): | Chew, Aiken Davila, Gustavo Moodie, Crawford Thrasher, James Barnoya, Joaquin |
| Contact Email: | c.s.moodie@stir.ac.uk |
| Issue Date: | 10-Jun-2024 |
| Date Deposited: | 15-Jul-2024 |
| Citation: | Chew A, Davila G, Moodie C, Thrasher J & Barnoya J (2024) Iluma-nating: IQOS variant enters the Guatemalan market. <i>Tobacco Control</i>. https://doi.org/10.1136/tc-2024-058722 |
| Abstract: | First paragraph: IQOS, the Philip Morris International (PMI) flagship heated tobacco product (HTP), is now available in 82 countries. According to PMI’s 2023 fourth-quarter results, IQOS has overtaken Marlboro on net revenues. Scant research is available on youth’s HTP perceptions, including in Guatemala. Among adolescents aged 16–19 years in England, Canada and the USA, susceptibility to trying IQOS has been found to be higher than for cigarettes. In Guatemala, adolescent HTP use has been found to be low, yet susceptibility to use is high, suggesting that tobacco use prevention strategies should also include HTPs. Furthermore, Guatemala faces the challenge of increased accessibility for adolescents and exposure to unregulated tobacco marketing. |
| DOI Link: | 10.1136/tc-2024-058722 |
| Rights: | This article has been accepted for publication in Tobacco Control following peer review. The definitive copyedited, typeset version Chew A, Davila G, Moodie C, et alIluma-nating: IQOS variant enters the Guatemalan marketTobacco Control Published Online First: 10 June 2024 is available online at: https://doi.org/10.1136/tc-2024-058722 © Authors 2024.Reuse of this manuscript version (excluding any databases, tables, diagrams, photographs and other images or illustrative material included where a another copyright owner is identified) is permitted strictly pursuant to the terms of the Creative Commons Attribution-NonCommercial 4.0 International (CC-BY-NC 4.0) http://creativecommons.org |
| Notes: | Output Status: Forthcoming/Available Online |
| Licence URL(s): | http://creativecommons.org/licenses/by-nc/4.0/ |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Iluma-industry-watch-27may.pdf | Fulltext - Accepted Version | 205.8 kB | Adobe PDF | View/Open |
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